Senior Manager, Revenue Management & Strategy

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• Work Location – Toronto
• Salary – $121,500 - $135,000 annually
• Initial Posting Close Date – October 16, 2026

The starting base salary is based on market location and may vary depending on job-related knowledge, role complexity, experience and internal equity.

We are looking for a Senior Manager, Revenue Growth Management & Strategy (RGM), Large Store to join our Revenue Growth Management team. If you are a strategic and commercially minded leader who enjoys turning data and insights into action, this is an opportunity to influence key decisions and help shape profitable growth across our Large Store business.

In this role, you will lead revenue and profit guidance for day-to-day operations, strategic planning, and long-term initiatives. Working closely with the Customer Team (Sales) and cross-functional partners, you will develop customer strategies, translate insights into practical recommendations, and drive sustainable, profitable growth.

This is an exciting role for someone who wants to work across the business, influence customer strategy, and see the direct impact of their decisions on performance.

• Own the revenue plan for a set of Large Store customers across Conventional Grocery, Discount Grocery, Club, and Wholesale channels, enabling delivery of revenue, volume, mix, rate, and profit margin targets.
• Champion enterprise RGM capabilities by partnering with Category Management, Sales, Finance, Supply Chain, and other commercial teams to embed revenue management principles, insights, and decision tools into standard business routines.
• Develop customer-specific RGM strategies and business proposals that align with corporate Price-Pack Architecture guardrails while balancing retailer objectives, brand priorities, portfolio opportunities, and internal financial commitments.
• Optimize trade promotion and customer investment efficiency through rigorous scenario evaluation, post-event analysis, and ROI measurement, reallocating or eliminating low-return spend to maximize profitable volume growth.
• Govern incremental customer investments and new agreements by leading financial evaluations, risk and opportunity assessments, and decision-making frameworks that support disciplined funding choices.
• Lead pricing and elasticity modelling for annual planning and agile in-year decisions, assessing consumer price sensitivity, cross-elasticity, competitor positioning, internal pricing, retail conditions, cost of goods sold, and compliance with trade guidelines.
• Synthesize industry, consumer, customer, company, and operational trends into actionable recommendations for pricing, promotion, product portfolio, and profitable growth decisions.

• Degree or diploma in Economics, Business Administration, or a related field.
• 5+ years of relevant experience in Revenue Growth Management, Finance, and/or Sales within the CPG/FMCG industry.
• Proficiency with Nielsen data and tools and Power BI is required.
• Sound financial acumen, including experience with P&L management and analysis.
• Proven problem-solving skills, with the ability to develop innovative solutions while maintaining exceptional attention to detail.
• Demonstrated ability to build trusted relationships as a business partner, leader, and coach, and to collaborate effectively across functions.
• Ability to communicate a customer-informed, consumer-first perspective to a broad range of stakeholders.
• Previous experience leading or managing a team is an asset.
• Familiarity with leading Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) systems is considered a strong asset.

Why join Coke…