Senior Manager, Banking Initiatives

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Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role:

The Senior Manager, Day-to-Day Banking Initiatives, is responsible for developing and executing new programs for the Day-to-Day Banking portfolio. The incumbent will lead initiatives that maximize growth opportunities and partnerships both internal and external and is responsible for identifying, developing, and executing strategic initiatives that drive growth, client acquisition, customer engagement, operational effectiveness, and long-term value creation across the Day-to-Day Banking portfolio.

Is this role right for you? In this role you will:

• Strategy Development and partnerships
  • Lead the development and execution of strategic plans supporting Day-to-Day Banking growth objectives.
  • Identify emerging market trends, competitive threats, and growth opportunities across deposits, banking packages, and customer engagement.
  • Conduct strategic assessments to identify opportunities to improve market share, client acquisition, retention, and portfolio profitability.
  • Develop business cases and recommendations for investment, prioritization, and resource allocation.
  • Support annual business planning, forecasting, and portfolio strategy development.
• Manage the product line P&L for Day-to-Day and accounts.
  • Deliver Product design & development:
    Maintain a best-in class products enhancements with clear value propositions for prioritized segments and products that support client primacy. Innovate continuously to meet changing client needs and keep up with industry trends.
  • Support expense management, including carving out a marketing budget and working with Finance and all internal and external partners to reduce structural costs.
  • Partner with Business Analytics to assess product and segment performance, as well as develop product strategies to drive continued improvement.
  • Collaborate across all teams with P&L levers, namely:
    Business Analytics, Retail Customer Value, Retail Performance, Payments Products and Digital Payments
  • Champion the end-to-end customer experience and related structural costs
  • Develop new opportunities and programs to increase portfolio growth & retention
• Develop, design, and recommend best in class Day to Day Banking solutions by:
  • Identifying & evaluating potential new products, product enhancements, and/or opportunities to reduce product shelf.
  • Leverage and contribute to a high-quality market intelligence program.
  • Identifying both short-term and long-term business objectives & critical milestones to achieve them.
  • Preparing proposals/business cases outlining product concept and business financial rationale.
  • Working closely with partners across the Bank, including Acquisition and Engagement, Marketing Planning, and Information Technology & Systems on the execution of new products and/or product enhancements
  • Creating and managing in support with the Analytics team any product/plan specific dashboard reporting that will allow us to better monitor various performance criteria.
  • Ensuring product/plan materials are current across channels and contribute to ongoing development of new content.
  • Leading communication and providing subject matter expertise to channels and teams on Day-to-Day Banking products.
• Build and leverage partnerships across the Bank to deliver against business objectives and provide excellent customer service.
• Lead day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates the Bank’s risk culture and risk appetite statement throughout their teams.
• Create an environment in which his/her team pursues…