Country Manager

Location:

Remote:
Toronto, Canada

Compensation: C $140,000 - C $160,000 annually (depending on experience) + Competitive variable

About

The Role
Sprint Ray is seeking an experienced and entrepreneurial Country Manager, Canada to lead and scale the company’s business across the region. This role will have full ownership of regional strategy, commercial execution, and financial performance, with a primary focus on Canada.

The Country Manager, Canada will be responsible for driving revenue growth through distribution partnerships and strategic alliances, while ensuring alignment with Sprint Ray’s global objectives. This is a highly autonomous, senior leadership role requiring strong commercial judgment, relationship-building skills, and hands-on execution. The ideal candidate brings deep knowledge of the Canadian market, proven P&L leadership, and experience building and scaling businesses in a dynamic environment.

Key Responsibilities
P&L Ownership

Own and manage full P&L responsibility for the Canadian market, including revenue growth, cost management, forecasting, and profitability

Develop and manage annual operating plans, budgets, and forecasts aligned with global targets

Regional Strategy & Leadership

Define and execute Sprint Ray’s Canadian go-to-market strategy, including market prioritization, channel mix, and customer segmentation

Serve as the senior regional leader and primary point of accountability for Canadian business performance

Market Expansion & Growth

Identify and execute new growth opportunities across Canada, including market expansion and strategic partnerships

Drive adoption of Sprint Ray’s digital dentistry solutions across labs, clinics, DSOs, universities, and key opinion leaders (KOLs)

Channel & Partner Management

Build, develop, and manage distributor and channel partner relationships to ensure strong execution and alignment

Lead contract negotiations, pricing strategies, and partner performance management

Marketing & Brand Development

Partner with global marketing teams to develop regionally relevant campaigns, events, and initiatives

Ensure consistent brand positioning while adapting messaging to local market dynamics

Performance Management & Reporting

Establish KPIs and reporting cadence to track regional performance, pipeline health, and partner effectiveness

Lead regular business reviews and provide updates to executive leadership

Cross-Functional Collaboration

Work closely with global sales, marketing, finance, operations, and customer success teams to ensure seamless execution

Support customer success initiatives, manage escalations, and ensure high levels of customer satisfaction

Leadership & Representation

Act as Sprint Ray’s senior representative in Canada, engaging with key customers, partners, and industry stakeholders

Represent the company at industry events, conferences, and key meetings

Required Qualifications

Bachelor’s degree required; MBA or advanced degree preferred

10+ years of progressive leadership experience in sales, general management, or business unit leadership

Proven experience managing regional or country-level operations, preferably within Canada

Strong background in distribution-based sales models; medical device, dental, or capital equipment experience strongly preferred

Demonstrated success owning and managing P&L responsibility

Fluent in french (preferred)

Core Competencies

Strong business and financial acumen, including forecasting, budgeting, and performance optimization

Entrepreneurial mindset with the ability to build and scale operations in a developing market

Exceptional leadership, communication, and negotiation skills, with experience engaging executive-level stakeholders

Deep understanding of Canadian business culture, provincial market differences,…