Job Description & How to Apply Below
Join to apply for the Sr. Manager, Brand Strategy & Product Marketing role at Hello Fresh
S'more About The Team
The Senior Manager, Brand Strategy & Product Marketing will help accelerate growth for the Hello Fresh and Chefs Plate brands in Canada by leading strategic brand initiatives, shaping product marketing, and driving regional strategies rooted in local consumer insight. Reporting to the Director of Brand & Product Marketing for Canada, this leader will play a pivotal role in crafting breakthrough marketing programs, influencing cross‑functional decision‑making, and developing a high‑performing team.
Lettuce Share What This Role Will Be Responsible For
Brand & Strategic Leadership
Champion brand strategy, value propositions, and impactful messaging that drives positive perception for the meal kit brands in Canada
Lead the annual brand calendar, establishing key themes and programming to drive awareness, consideration, and brand equity.
Oversee development and execution of above‑the‑line (ATL) creative assets and partner with the media team to deliver high‑impact local campaigns.
Product Marketing
Lead local product marketing strategy to maximize core menu visibility, increase adoption, and drive new product uptake
Collaborate with product and culinary teams to translate consumer insights into new product concepts, positioning, and messaging
Own all product marketing communications—from education to menu innovations—finding breakthrough ways to drive consumer awareness and interest across a suite of channels
Consumer Insights & Regional Strategy
Serve as the champion of Canadian consumer insights, uncovering regional nuances and influencing brand and product strategies. Conduct research and testing to address local knowledge gaps, identify growth opportunities, and generate actionable insights.
Oversee strategy and localized communications for Quebec, ensuring cultural resonance and performance.
Operational & Team Leadership
Partner with various global and local teams to share local learnings and influence Canada campaign needs
Manage marketing budgets, performance tracking, and KPI reporting
Coach, mentor, and develop a team of direct reports, fostering growth and accountability
Support additional strategic initiatives as needed
All other duties, as assigned
Sound a-peeling? Here's what we're looking for
7+ years of experience in brand and/or product marketing within Tech, CPG, or DTC environments
2+ years of people leadership experience, including managing and developing direct reports.
Strong background in brand strategy, multi‑brand portfolio management, and navigating matrixed organizations.
Proven track record of successful product launches, including defining positioning, target audiences, and value propositions.
Experience developing regional strategies and campaigns for Quebec.
Natural consumer curiosity and a strong ability to translate insights into action.
Exceptional storytelling, presentation, and influencing skills, with experience driving alignment across senior stakeholders.
High learning agility and a hands‑on, builder mindset, with the ability to manage scope, timelines, and risks.
Strong analytical skills, with an understanding of P&L drivers and a structured data‑driven approach to decision‑making.
Bachelor’s degree in Marketing, Business, or a related field.
Fluency in French is an asset.
Let’s cut to the cheese, this is why you'll love it here
Box Discount – Amazing discounts on 1 box per week! 75% discount on weekly Hello Fresh and Chefs Plate meal kits and 50% off weekly Factor meal box.
Health & Wellness – Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self‑care needs, and 25% discount on Good Life fitness memberships!
Vacation & PTO – Time off is also an important part of self‑care! We offer generous vacation and PTO to help you create a good work‑life balance.
Family Benefits – A parental leave top‑up program for expectant parents.
Growth & Development – We support your career progression, provide development opportunities, and invest in your continued learning through our…
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