Director, Loyalty & Partnerships Marketing

Position: Director, Loyalty & Partnerships  Marketing
Director, Loyalty & Partnerships Marketing
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Requisition

The Role
Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs in support of the Canadian Bank’s loyalty and partnerships portfolio. As a member of Canadian Banking Marketing, provides direction as a central point for the definition of marketing objectives, full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Partnership portfolio to include Scotia Perks sponsorship platform, Scene+ and other relevant partnership groups.

Is this role right for you?
Marketing Planning

In coordination with Business partners (Loyalty & Partnerships), Canadian Banking Marketing and Global Sponsor ships, defines marketing objectives to set and refine annual and quarterly marketing plans in support of business growth targets and in alignment with contractual obligations related to partnership and sponsorship agreements

Designs, implements, and manages client acquisition, client loyalty and retention programs to increase repeat purchase and customer lifetime value

Analyzes customer data to identify loyalty drivers, inform loyalty strategy and audience segmentation and optimize marketing programming

Collaborates with product and key business partners to align loyalty and partnership activities with broader marketing strategy

Develops joint marketing campaigns and cross-promotions with partners that align to business objectives

Manages partner relationship, budgets, and deliverables to ensure mutual success

Measures partnership and sponsorship performance using KPIs such as consideration, acquisition, engagement, and conversions with regular reporting to key stakeholders and leadership teams.

Collaborates with Loyalty & Partnerships, Global sponsor ships and Canadian Banking Marketing teams to set annual budgets to support the development and delivery of customer/client engagement marketing programs in support of business strategy and goals.

Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

Campaign Management And Delivery Leadership

Operating in a Pod structure, collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members, speed to market, and delivery of high-quality outputs. Leads development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as Marketing pod’s main point of contact for creative and media agencies.

Accountable for building a high-performance culture that is centered on effective collaboration with business partners and Marketing stakeholders to build performance-oriented campaign plan summaries, debriefs and enhancements.

Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.

Talent Leadership

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.

Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.

Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales…