Associate Director, Brand Marketing

Job Description
Associate Director, Brand Marketing   at a g lance

Location:

Toronto, ON (Hybrid - 3 days/week in office)

Join Kraft Heinz as an Associate Director, Brand Marketing and lead the strategy and execution that drives growth for our iconic brands. You will define the- and short-term vision for a portfolio of Kraft Heinz brands, own commercial outcomes (volume, profit, market share) and inspire cross‑functional teams to deliver show‑stopping results. This is a hands‑on senior marketing role that blends bold brand building, rigorous commercial discipline, and people leadership — ideal for a leader who moves quickly, thinks both strategically and tactically, and is passionate about growing beloved household names.

What's on the menu?

Brand strategy & planning

Develop and own multi‑year (1–3 year) and annual brand plans that translate business objectives into clear priorities, marketing roadmaps, and measurable targets.

Establish and refresh brand foundations: aspiration, positioning, target consumer(s), consumer “jobs to be done,” and proof points that drive distinctiveness and relevance for Kraft Heinz brands.

Translate strategic brand direction into prioritized activation plans across channels.

P&L and financial stewardship

Own brand‑level P&L accountability and take responsibility for delivering volume, margin, and market share goals.

Build and manage budgets (including zero‑based budgeting approaches when used), track financial performance, and drive cost and margin improvement initiatives.

Use financial reporting to diagnose performance, identify opportunities, and create action plans.

Demand generation & commercialization

Lead end‑to‑end commercialization for product innovation, renovations, pack changes and pricing actions, balancing growth and margin tradeoffs.

C ollaborate with sales and trade partners to build demand generation plans, manage distribution strategies (place), and optimize pricing and promotion (the 4 Ps).

Oversee demand forecasting and performance tracking; adjust go‑to‑market plans in real time based on results.

Insights, measurement & forecasting

Use syndicated and internal data (e.g., POS, consumption/panel data, market share reports) to diagnose performance, identify opportunities, and create action plans.

Define KPIs and measurement frameworks to assess campaign and innovation impact and inform ongoing optimization.

Cross‑functional leadership & execution

Lead cross‑functional teams (marketing communications, innovation, insights, finance, supply chain, sales) to deliver above‑the‑line and omnichannel activations that grow the brand.

Partner with innovation/product teams on roadmap prioritization and with supply chain/operations on capacity, quality and cost issues to ensure flawless commercialization.

Ensure day‑to‑day decisions and tradeoffs align to the brand’s strategic destination.

People leadership & culture ambassador

Manage, mentor and develop direct reports; create a culture of ownership, accountability and continuous improvement.

Prioritize resources and coach teams to focus on the highest‑impact activities.

Communicate clearly and effectively with stakeholders and senior leadership.

Recipe for success - apply now if this sounds like you!

Proven track record leading brand strategy and delivering measurable top‑ and bottom‑line growth across short- and multi‑year horizons.

Strong commercial acumen with experience owning a P&L, building budgets and driving financial results.

Demonstrated ability to use syndicated and internal data (POS/panel/consumption analysis) to generate insights and actions.

Experience managing the full marketing mix (product, price, place, promotion) and coordinating cross‑functional commercialization.

Demonstrated ability to prioritize scarce resources and focus teams on highest‑impact activities.

Experience leading and developing a small team; strong coaching and people management skills.

Excellent communication and stakeholder management skills; comfortable presenting to senior leadership.

Bias for action and comfort working in both strategic planning and detailed execution.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of…