Senior Global Product Marketing Manager; Multi-Category Retail and Consumer Electronics

Position: Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)
Overview
Job Title :  Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)

Location:

Remote – USA or Canada (East Coast). Compensation: $100,000 - $120,000 (depending on location) + Bonus and Benefits annual.

About Centric Software:
Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease. From concept to production, our software solutions streamline the journey of bringing products to life.

We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility.

Job Summary
Centric Software is seeking a strategic and dynamic Global Product Marketing Manager to lead positioning and go-to-market efforts for our PLM solutions in the multi-category retail and consumer electronics industries — two of our core verticals.

This role is part of a newly structured Product Marketing team and will help balance our global footprint with a strong presence in North America. You’ll be responsible for translating technical capabilities into compelling commercial narratives that drive awareness, lead generation, and pipeline growth. You’ll collaborate cross-functionally with Product, Sales, and Regional Marketing to launch products and campaigns, strengthen global messaging consistency, and enable regional execution across key markets.

Responsibilities

Strategy & Execution:
Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions.

Develop messaging frameworks and proof points that connect product capabilities to tangible business outcomes.

Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations.

Coordinate go-to-market and product launches with Product, Sales, and Marketing to maximize global impact.

Create and execute global campaigns in partnership with Regional Marketing to drive awareness and pipeline growth.

Lead Analyst Relations activities including briefings, inquiries, and RFIs to ensure Centric is well-represented in key industry benchmarks.

Develop customer testimonials, case studies, and proof points to strengthen messaging and support campaigns.

Leverage storytelling and content creation skills to produce high-quality materials that communicate Centric’s value across diverse channels.

Sales Enablement:
Create and manage enablement assets — including product decks, playbooks, and competitive battle cards — to support Sales and Marketing teams.

Ensure unified product messaging across all channels, from digital to events to customer communications.

Act as an internal ambassador for product value storytelling, helping teams articulate Centric’s differentiators clearly.

Performance & Insights:
Monitor and analyze performance metrics (conversion rates, win rates, pipeline impact) to refine GTM strategies.

Provide insights and recommendations to improve messaging effectiveness and campaign performance.

Requirements

7+ years of Product Marketing experience in B2B enterprise software, ideally within retail or consumer goods industries.

Proven success developing go-to-market strategies and messaging for PLM platforms.

Strong understanding of retail and product development life cycles, from concept to shelf.

Experience aligning Product, Marketing, and Sales in complex, multi-regional organizations.

Ability to translate technical features into compelling business benefits and commercial narratives.

Demonstrated excellence in content creation — blogs, white papers, sales collateral, and digital assets.

Exceptional communication, presentation, and storytelling skills.

Self-motivate…