Senior Brand Manager, Chocolate Innovation

Senior Brand Manager, Premium Chocolate Innovation (1 Year Contract)   Company description   Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.

The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Sr Brand Manager, Premium Chocolate, you will take the lead in shaping the future of a beloved portfolio. You’ll drive profitable growth by developing both established brands and exciting new platforms—especially through innovation. Partnering closely with the Country Brand Lead, you’ll craft bold strategies and actionable plans that align with global and North American priorities, ensuring your brands not only launch successfully but thrive in the market.
You’ll define compelling brand positioning, bring fresh ideas to life, and lead initiatives that make a real impact. With a sharp eye on budgets, you’ll manage advertising, promotions, and research spend to maximize ROI. Your day-to-day will be fueled by collaboration—working hand-in-hand with the Canadian Premium Chocolate team, cross-functional partners, and US and Global brand teams to bring your vision to life and deliver results.
This 1-year contract position is Hybrid, based in the Ferrero Canada office in North York.

Main Responsibilities:

Drive bottom-up, detailed innovation launch and go-to-market plans for new Innovations, balancing the priorities of Global management, local marketing realities and Sales/Trade Marketing demands.
Leverage a deep understanding of the target consumer, the category and competition in the development of consumer and brand insights, as well as the marketing programs responding to these insights.
Develop presentations to profitably manage the brands in Canada, in agreement with global objectives and priorities.
Lead the briefing and execution of annual Media and Promotional plans, managing the advertising agency and driving innovative thinking relative to the portfolio and within the Power brand goals
Collaborate and align with Canadian cross-functional, US brand and Global brand teams to develop and execute range and merchandising optimization across a 3-year horizon
Manage operational recommendations, planning and oversight for products in market, including volume proposals, budget management, consumer promotions, etc in order to achieve annual targets.
Together with Supply Chain and Trade Marketing, manage production planning to ensure on-time delivery to clients
Coaches, supports and develops one direct report, in line with Ferrero Line Manager Excellence.
Who we are looking for:
BA or Masters in Business and/or Marketing
5+ years experience in CPG Brand Marketing
Strong analytical skills and fact-based decision making
Excellent verbal and written communication skills; ability to simplify and create concise, compelling narratives in Power point
Experience in translating data into insights and actions
Ability to prioritize multiple project and conflicting demands to deliver results
Adept at Strategic Influencing, delivering without formal authority
Strong knowledge of cross-functional interdependencies; able to influence the internal network to drive results
Passion, energy, detail-orientation and a drive to work with world-class brands
Excellent computer skills (Excel, Power point, Word; SAP knowledge a plus)

Experience with Budget and P&L management
Passion, energy, detail-orientation and a drive to work with world-class brands
Self-motivated and results-driven with a positive, “can-do” attitude
Sensitive and adaptable to foreign cultures and languages
An adaptable, creative thinker and problem solver
Team player with strong interpersonal skills, able to effectively interact and work cross-functionally
Diversity Statement  Ferrero is committed…