Senior Manager, Integrated Marketing Consumer

About the Team

Door Dash’s mission is to grow and empower local economies. By building intelligent, last‑mile delivery technology for local cities, Door Dash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced consumer growth marketer to join our growing consumer marketing team at a pivotal and exciting time for Door Dash.

The consumer growth marketing team is focused on building and nurturing our consumer base by building a relationship with our consumer and providing them with an engaging and relevant cross‑channel experience. The consumer growth marketing team at Door Dash is growing rapidly and it is expected this person will be a leader on the team, help develop our marketing approach, and grow their career as the team expands.

We’re looking for a strategic, data‑driven, and growth‑obsessed marketer to lead New Consumer Growth for Door Dash Canada.

This role will be the Integrated Marketing lead for new customer acquisition, responsible for defining the growth strategy, setting the goals, and orchestrating how marketing, product, and channel investments come together to bring new consumers into the Door Dash ecosystem.

In parallel, this role will drive the strategic audience roadmap — identifying where Door Dash is underpenetrated, sizing opportunities, and defining how we win across priority audience segments.

You’ll connect the dots between performance marketing, audience strategy, and cross‑functional execution, ensuring that Canada’s new consumer growth engine is efficient, scalable, and insight‑led.

• Own the new consumer growth strategy for Door Dash Canada — setting the vision, goals, and roadmap to accelerate customer acquisition.
• Define and manage goaling and investment strategy for new customer acquisition, ensuring budgets and tactics ladder up to growth targets.
• Partner with Performance Marketing channel leads (Paid Search, Paid Social, Display, App, Affiliates) to optimize efficiency and scale high‑performing programs.
• Lead the integrated marketing plan for new consumers — connecting media, creative, and product experiences across the full funnel.
• Translate business and audience insights into clear, actionable marketing briefs that guide creative storytelling and channel strategy.
• Collaborate with Product, Strategy & Ops, Analytics, and Finance to align goaling, measurement, and experimentation across the new consumer funnel.
• Drive audience discovery and prioritization, identifying underpenetrated segments and defining where Door Dash has the right to win.
• Evaluate performance and synthesize insights to inform future growth bets and continuous optimization.
• Build alignment across Canada and US teams, sharing learnings and best practices on new consumer growth and audience strategy.

• 10+ years of experience in performance or growth marketing, with deep expertise in digital media strategy and buying—either in‑house or at an agency.
• 2+ years of management experience
• Bachelor’s degree or higher; MBA a plus
• Demonstrated success leading cross‑functional, full‑funnel marketing strategies that unite media, creative, and product experiences to drive new customer growth.
• A strategic and analytical mindset
  , able to translate audience insights and market data into clear goaling frameworks, investment strategies, and marketing plans.
• Deep understanding of performance channels and acquisition levers (e.g., Paid Search, Paid Social, App, Display), and how they integrate into broader marketing and audience strategies.
• Proven ability to partner with Product, Analytics, and Finance to align business forecasting, funnel metrics, and experimentation with marketing strategy.
• Exceptional collaboration and communication skills
  , with a track record of influencing cross‑functional teams and senior stakeholders.
• A builder’s mindset — energized by defining new operating models, improving processes, and shaping how integrated marketing comes to life.
• A customer‑obsessed approach
  ,…