Senior Account Manager; Media Relations

Company description

MSL is a full-service, award-winning communications agency built on influence and impact. We’re proud to be one of Canada’s leading PR agencies – recognized with Sabre Awards and Canadian PR Agency of the Year honours – but what truly defines us is our drive to shape culture, spark conversation, and create measurable outcomes for brands.

Part of the Publicis Groupe network, we collaborate closely with agencies including Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work. From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem.

At MSL we are engineered for what’s next. We helped shape the influencer economy before it had a name. We’ve launched campaigns that moved culture and shifted business. And we built the earned-first model others are only now trying to adopt. We work with our clients to evolve how communications builds brands, trust, and performance in the age of AI and algorithmic discovery.

Our culture is collaborative, ambitious, and growth-oriented. We value curiosity, accountability, and creative bravery – and we build teams that reflect the diversity and energy of the world we communicate with.

Join our team as a Senior Account Manager
, where you’ll lead innovative, insight-driven campaigns that shape culture and deliver measurable impact. You’ll bring strategic earned media vision, creative thinking, and flawless execution to integrated communications programs spanning earned media, social, influencer, experiential, and digital.

Lead Centre of Excellence for Earned Media at MSL, as the go-to leader on earned media strategy at the company. This role is in addition to account work and includes working with a team to provide company-wide weekly insights on media trends and journalist job movement, maintaining and developing strong relationships with journalists across Canada, pitch-hitting on MR campaigns to secure top targets, leading regular training on MR across the agency.

• Build deep client relationships and translate business goals into powerful multi-platform strategies.
• Lead integrated campaigns combining earned (strong focus), social, influencer, and paid tactics.
• Leverage data and insights to create campaigns that resonate.
• Lead measurement and reporting to demonstrate clear ROI
• Provide expert counsel on trends, issues, and best practices—be a trusted advisor.
• Inspire creativity, mentor and train junior talent, and ensure seamless execution across teams.

• Proven agency senior-level experience in PR with integrated campaign leadership, with a strong focus and passion for earned media.
• Senior-level influencer strategy and relationships
• Exceptional writing and pitching skills.
• Strategic thinker with creative flair and organizational excellence
• Collaborative leader who thrives in fast-paced, evolving environments
• Skilled in data analysis and translating insights into actionable strategies
• Demonstrated senior-level aptitude for measurement, working with data and insights and actioning them into effective campaigns
• Passion for storytelling, innovation, and delivering results
• Previous experience working on clients in the corporate and FI space an asset
• Previous experience working on beauty client a bonus

Why MSL? Something we’re most proud of at MSL is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and culture, a result of our strong commitment to employee engagement.

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award-winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on-demand…