Marketing Manager, SKS​/Signature Kitchen Suite & Products

Job Title

Brand Lead

Position Type: Full-Time

Department: Corporate Marketing

Work Location: North York Office – 20 Norelco Drive, North York, ON M9L 2X6

Work Arrangement: Hybrid: 4 Days per Week On-Site

Work Hours: Monday-Friday, 8AM-5PM

At LG, we create Innovation for a Better Life. We design products and services that make life better, easier, and more enjoyable. Whether it’s through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting‑edge business solutions in IT, digital signage, and HVAC, we’re driven by one simple idea: to make Life Go Good.

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellence. Across our global network, LG employees share a common mission: to bring the Life’s Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions.

Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today’s dynamic market.

• ership Plan, develop, and implement the brand strategy and marketing plans associated with the Signature Kitchen Suite line‑up of luxury appliances within the Canadian market
• etplace
  
  Further elevate LG’s brand profile within the Home Appliance industry in Canada
• Establish and grow the Signature Kitchen Suite, LG STUDIO, and Cord Zero brands nationally across Canada
• Effectively market Signature Kitchen Suite, LG STUDIO and Cord Zero Home Appliance products to defined target segments
• Develop marketing plans to leverage existing or potential opportunity Partnerships consistent with the Home Appliance brands
• Execution Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business to increase revenues and market share
• Execute an annual marketing campaign designed to increase revenues, increase market share, and increase brand awareness
• Ensure all product touchpoints to the consumer are consistent with the company’s corporate guidelines and brand positioning
• Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth
• Oversee production of creative content
• Marketing Direct co‑branded marketing programs with retailers and dealers
• Build relationships with retailers and dealers to develop and amplify marketing campaigns
• Provide final approval on all co‑branded creative assets
• Complete store visits on a quarterly basis
• Manage Creative, Media, and Public Relations agency relationships to ensure brand and message alignment, timely execution of initiatives
• Succinct completion of Creative, Media, and Public Relations agency briefings with the support of other internal stakeholders in order to ensure the campaign purpose, target customers, timelines and expected results are commonly understood
• Work with Product Managers to understand new product launches
• Develop and foster relationships with industry/influencer experts to support the Business Units
• Collaborate with in‑store marketing manager to develop marketing materials, including brochures, promotional activities, advertising, store posters, packaging, and other relevant material
• Own the annual Signature Kitchen Suite, LG STUDIO, LG Styler and Cord Zero marketing budget
• Set, track, and report on marketing performance metrics that demonstrate marketing ROI and customer engagement
• Collaborate and develop direct marketing communication content
• Collaborate and develop activities related to advertising, public relations, sponsor ships, trade shows, and sales support
• Direct product launches including marketing messages, product reviews and articles
• Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy…