Senior Manager, Marketing & Brand

A world free of the effects of diabetes is our vision. That’s why we’re working together to improve the quality of life of people living with diabetes. We’re sharing knowledge and creating connections for individuals and the health-care professionals who care for them; advocating through public policy; and funding research to improve treatments and find a cure to end diabetes.

Join our dedicated, talented Diabetes Canada team and together, #Lets End Diabetes !

Role Overview
Reporting to the Executive Director, Marketing & Brand, the Senior Manager, Marketing & Brand is responsible for the development and implementation of annual and campaign marketing plans aligned with Diabetes Canada’s (DC) business goals and the 2030 Strategic Plan. The role will work closely with the Executive Director to expand DC’s brand reach and engagement, contributing to a stronger brand health across all channels.

In addition, the Senior Manager will collaborate with internal business units to ensure marketing materials reflect DC’s brand strategy and comply with DC’s brand guidelines.

Location:

1000 – 170 University Ave. Toronto, Ontario. A flexible work agreement policy in place allowing employees to work on a hybrid schedule, working remotely, and with the expectation of being on-site for meetings. This role includes, but not limited to:
Strategic Planning Develop and implement comprehensive marketing strategies in collaboration with Mission, Fundraising, Marketing & Communication teams.
Ensure strategies align with DC’s business goals and departmental success metrics. Campaign Development and Management Create strategic multi-channel campaign recommendations with input from cross-functional teams. Lead campaign execution ensuring cohesive messaging and goal alignment across platforms. Monitor performance, using a test- and-learn approach, adapting tactics and reporting insights to inform future campaigns. Brand Building Lead the annual development of an integrated marketing plan and oversee the multi-channel execution of the plan to advance DC’s overall brand health, including the Diabetes Awareness Month campaign.
Collaborate with Marketing & Communications to embed brand strategy into all relevant activities. Brand Consistency Ensure consistent brand representation across all marketing materials and channels. Train staff, volunteers and external partners on DC’s Brand Blueprint, Personas, Brand Guidelines, images on DC’s Digital Asset Management tools and templates.
Maintain and update brand assets including guidelines, templates and personas Market Research and Marketing Opportunities Conduct and analyze research (e.g. surveys, focus groups) to identify growth opportunities and challenges. Translate insights into actionable marketing recommendations.
Evaluate and pursue new and existing opportunities to enhance DC’s brand visibility. Stay current with marketing trends and best practices.
Monitor peer activity in the health charity and non-profit sectors. Banting House Develop and implement annual marketing plans to drive revenue through museum attendance, facility rentals, gift shop merchandise sales, etc.
Support the creation of promotional materials for the Banting House National Historic Site. This role is not limited to the responsibilities listed above and may include other duties as required. The ideal candidate possesses:
Undergraduate degree or diploma in marketing, communications, or related discipline. Minimum 10 years of experience in not-for-profit marketing and/or developing integrated marketing strategies and executing multimedia campaigns.
Proven experience in brand management is essential.
Strong ability to build and maintain positive, collaborative relationships with key internal and external stakeholders.
Strategic thinker with an innovative and creative mindset; proactively adds value to campaign development and drives measurable results.
Excellent writing and copy-editing skills.
Skilled in project management, with the ability to juggle multiple priorities across teams, foster collaboration, and ensure deadlines are met.
Highly organized with strong attention to detail and a proactive approach to…