Sr. Partner Marketing Manager, GSI's and SP's

Overview

Sr. Partner Marketing Manager, GSI's and SP's s role focuses on our Global Service Integrators (GSI's) and Service Providers (SP's) partners and is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth.

Cloudflare is seeking a high-energy, self-starting candidate who can collaborate with strategic partners, sales, and internal marketing teams to deliver measurable results and expand our reach within this partner ecosystem.

Cloudflare is seeking an experienced Sr. Partner Marketing Manager to focus on our Global Service Integrators (GSI's) and Service Provider (SP's) partners. This role is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth. The ideal candidate will collaborate with sales, partner teams, and internal marketing to deliver measurable results and expand our reach within the partner ecosystem.

• Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams.
• Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
• Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
• Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
• Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact.
• Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement.
• Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings.

• 7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry.
• Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners.
• Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis.
• Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders.
• Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Ability to travel up to 30% (domestic and international) for partner meetings and events.

• Experience with partner portals and marketing automation tools (e.g., Salesforce, Hub Spot).
• Prior experience marketing cloud or network security solutions.
• Master's degree or advanced certification in a relevant area.

Compensation may be adjusted depending on work location. For Denver, Colorado based hires:
Estimated annual salary of $139,000 - $169,000. For Seattle, Washington based hires:
Estimated annual salary of $139,000 - $169,000. For Washington DC based hires:
Estimated annual salary of $142,000 - $174,000. This role is eligible to earn incentive compensation under Cloudflare’s Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.

This role is eligible to participate in Cloudflare’s equity plan.

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits can help you pay health care expenses, support caregiving, build capital for the future, and…