Scale Activations & Shopper Marketing Manager; Temporary Position
Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.
How you will contribute
You will:
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Mondelēz International (Canada) is looking for an experienced Scale Activations & Shopper Marketing Manager to join our Marketing Team on a 1-year temporary contract
. The successful candidate is a motivated and highly organized marketer who is passionate about transforming brand priorities into compelling shopper experiences with our customer partners. If you are enthusiastic, enjoy working collaboratively with multiple internal and external stakeholders, thrive in a fast-paced environment, and have the desire to create and execute integrated shopper marketing programs that bring our iconic family of brands to life, we would love to hear from you.
This role partners closely with our Brand and Sales customer business teams, supporting both annual customer business planning and the full end-to-end oversight, management, development/adaptation, and execution of customer-specific and brand-led shopper marketing programs. In addition, this role is responsible for leading the briefing, creation, development, implementation, and flawless execution of our quarterly multi-category Scale activations, delivering full-funnel OMNI plans, in partnership with multiple internal key stakeholders and external agencies.
Budget planning, management, and post-program analysis are also critical components of success.
Key Responsibilities:
Strategic Planning & Shopper Marketing Leadership
Lead the strategic development of impactful, innovative, insight-driven Shopper Marketing strategies rooted in a customer-centric and consumer-first mindset.
Create and deliver OMNI activations to optimize the pre-shop planning stage, build brand engagement, and drive shopper conversion across in-store and digital touchpoints
Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest-value customer programs that fuel category growth and market share gains.
Program Management & Execution Excellence
Oversee the end-to-end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post-program analysis, inclusive of channel promotional materials
Work collaboratively with cross-functional partners (Brand, Sales, Category, Perfect Store, Finance, Creative etc.) and agency partners to ensure executional excellence
Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best-in-class programs
Develop strong briefs to agencies and internal design teams that translate strategies into high performing, 360 creative communications
Analytical Rigor & Performance Optimization
Track program performance and develop clear, actionable post-evaluations with measurable insights and recommendations for future strategy development.
Leverage AC Nielsen and other…
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