Principal Communications Manager PR & StoryTelling

Principal Communications Manager - PR & Story Telling:
On behalf of our client, Procom is searching for a Principal Communications Manager - PR & Story Telling for a 6 month contract role. This position is a hybrid position with 2 days onsite at our client’s Toronto office.

Principal Communications Manager - PR & Story Telling
- Job Description:


The Canadian communications team seeks a strategic storyteller passionate about media relations and influencer marketing. The role involves creating impactful, customer-centric stories for the press and executing influencer campaigns that highlight the business benefits of technology. The candidate will work cross-functionally with global partners to support external communications for the Canadian market.

Principal Communications Manager - PR & Story Telling - Responsibilities:

• Play a key role in the PR function in Canada and LATAM, supporting and optimizing the PR strategy to build the product brand.

• Develop strategic media relationships and craft compelling PR stories aligned with the company narrative.

• Drive and execute the product Canada influencer strategy, including campaign development and measurement.

• Collaborate on integrated delivery of media relations, internal communications, and influencer programs.

• Support and manage PR and influencer agencies to execute the communications strategy.

• Support news announcements and develop data storytelling, customer storytelling, and executive thought leadership.

• Help build measurability into PR and influencer programs to improve efficiency and impact.

Principal Communications Manager - PR & Story Telling - Mandatory

Skills:



• 10+ years of experience in PR, media relations, social, and influencer marketing.

• Prior ownership of external communications for a brand or business.

• Experience leading end-to-end PR and thought leadership campaigns.

• Outstanding media relations skills with a proven track record.

• Solid understanding of the Canadian media landscape.

• Data-backed understanding of PR measurement and reporting.

• Excellent copywriting skills and experience in customer-centric communications.

Principal Communications Manager - PR & Story Telling – Nice-to-Have

Skills:



• Experience in B2B influencer campaigns.

• Deep understanding of full-funnel metrics.

• Skilled verbal & visual storyteller.

• Great people skills with the ability to build strong relationships.

• Self-starter with the ability to work independently and adapt to change.

Principal Communications Manager - PR & Story Telling – Assignment Length:
This is a 6 month contract position.

Principal Communications Manager - PR & Story Telling
- Start Date:


ASAP.

Principal Communications Manager - PR & Story Telling - Assignment

Location:


Toronto, Ontario, Canada. Hybrid work arrangement with 2 days onsite.