Marketing Manager

Location: North York

Reporting to the Chief Operating Officer, the Marketing Manager will lead a new integrated marketing division across three mission-driven brands in education, workforce solutions, and catering. You will set the multi-brand strategy, own the funnel from awareness to conversion for three distinct lines of business (student enrolment, B2B workforce solutions, and catering sales), manage the marketing budget and agency/vendor partners, and build a small, high-performing team.

The role balances brand stewardship, digital performance marketing, content and PR, partnerships, and rigorouspliance in regulated environments (e.g., career-college advertising rules, sector standards for food and shelter services).
Candidate Profile
You are a strategic builder-operator and self-starter who is data-driven, customer service-obsessed, and adept at seamlessly switching between B2C (student recruitment and catering DTC/B2B) and B2B (workforce solutions) marketing environments. You thrive in mission-driven settings, translate insights into actionable strategies, and confidently navigatepliance and reputation risks in public-facing care and education sectors.
Key Responsibilities

Strategy & Leadership

Develop and execute aprehensive 24-month, multi-brand marketing strategy aligned to priorities.

Implement brand guidelines and ensure consistent messaging and visual identity.

Set quarterly and annual goals, manage budgets, and report performance to executives.

Build operating models, processes, and playbooks; hire and coach marketing staff.

Brand,munications & Reputation

Lead brand storytelling, PR, executivemunications, and issues management.

Oversee websites and content ecosystem including articles, ads, landing pages, and case studies.

Social Media & Content Marketing

Manage social strategy across Linked In, Instagram, Tik Tok, You Tube, and Facebook.

Create andmission content that drives inquiries, bookings, and applications.

Digital Demand Generation

Run full-funnel campaigns across SEO/SEM, paid social, email, and partnerships.

Implement lead qualification and nurturing workflows.

Data, Insights & Measurement

Define KPIs and build dashboards for leads, conversions, and ROI.

Maintain privacy-aware analytics and consent practices.

Business-Line Marketing

Education:

Buildpliant pipelines for academic programs.

Workforce Solutions:
Generate qualified organizational leads and support RFPs.

Catering:
Drive corporate and institutional catering growth with sector-specific campaigns.

Ensurepliance with advertising rules, accessibility standards (AODA), and sector regulations.

Maintain audit trails and version control for all marketing materials.

Qualifications

Bachelor’s degree in Marketing, Business,munications, or related field;
Master’s an asset.

7–10+ years in multi-brand marketing with B2C and B2B ownership.

Proven success in at least two of: education, healthcare/social services, food service/catering, or non-profit sectors.

Expertise in digital performance marketing, analytics, and vendor management.

Excellent writing, storytelling, and leadership skills.

Benefits

Group matching RRSP.

Professional development and conference participation.

Clear growth path from Manager to Director as the function scales.

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#1122334 - Casey Thompson