Social Media & PR Coordinator - Swatch & Flik Flak

Job description

As the Social Media & PR Coordinator – Swatch and Flik Flak, you play a pivotal role in driving brand growth and market presence through strategic marketing initiatives. You will support the Marketing Manager in developing and executing comprehensive marketing strategies to enhance brand awareness and customer engagement. Your responsibilities include managing local social media accounts, creating content, and building influencer partnerships.

Additionally, you will assist with PR efforts by organizing editor and influencer seeding and outreach. Your contributions will directly strengthen brand visibility, drive sales, and support overall business growth.

Starting base pay of $50,000.00, plus an annual performance bonus.

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid Vacations
• Paid sick days

Responsibilities include:

• Manage social media accounts, including planning, creating, and posting content; responding to comments and inquiries; and analyzing performance.
• Support the development of a network of influencers and media partners to engage the target audience with the brand.
• Monitor and analyze the performance of influencer and sponsored athlete content.

• Assist the Marketing Manager with ideation for engaging events, including budgeting, sourcing, vendor relations, and execution.
• Provide support with event management during brand and PR events.
• Manage and send sample requests to media and influencers.
• Create engaging PR and influencer send-outs and track engagement.

• Support the ongoing planning of Swatch and Flik Flak advertising campaigns.
• Collaborate with media partners to create engaging campaigns for new collections.
• Assist with artwork creation and ensure submission deadlines are met.

This is a fully on-site position based in an office setting, with occasional travel required to visit stores and attend events. While the role involves low physical effort and a low risk of injury, it may require lifting, pushing, pulling, and holding items (up to 35 lbs with appropriate support) during travel or event setups. The position also demands significant focus when completing paperwork or reports.