ECommerce Manager - Direct to Consumer

eCommerce Manager - Direct to Consumer (12 months contract)

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Position Snapshot

• Business area:
  Nestlé Health Science
• Location:
  
  North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;
  Hybrid
• Compensation Range: $98,614 - $122,000.

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A Little Bit About Us
Nestlé Health Science is an innovative company engaged in advancing the role of nutritional therapy to improve the management of health for consumers, patients and our partners in healthcare. Our intent is to bring forward nutritional therapies that have proven clinical and health economic value and improve the quality of people’s lives. We will support your personal growth with a people-focused culture and a flexible and diverse working environment.

We are looking for a Direct To Consumer eCommerce Manager based at our North York location reporting into the Senior Digital and e-Business Lead. This role will be responsible for leading the Direct To Consumer eCommerce Channel for the Health Science business unit end to end. This includes strategy development, technology recommendations, sales growth, campaign execution, operations, and reporting. This is a channel for growth, as well as consumer engagement & brand love.

This position is an existing vacancy.

• Responsible for the Direct To Consumer eCommerce strategy, including Growth Targets, Planning, Acquisition & Retention, Conversion Rates, Customer Satisfaction, and Analytics.
• Instill a consumer first mindset across the organization to ensure optimum shopping experience & shopper journeys.
• Work closely with Marketing and eCategory Sales Development to ensure balance of market, and achieve a cohesive strategy across DTC and eRetailer channels.
• Responsible for end to end online experience including;
  Assortment recommendations, P&P Strategy eContent optimizations, media activations, and consumer engagement.
• Works in close collaboration with marketing managers to ensure DTC strategies & tactics are closely connected with overall brand strategy & objectives.
• Be the single point of contact for the Direct to Consumer channel, ensuring smooth day to day operations, working in collaboration with cross functional teams (Supply Demand Planning, Finance, eBusiness, IT, IT Supply Chain, Accounts Receivable, Warehouse & Logistics, Customer Supply Chain, Marketing, Consumer Services) and external partners (Web Development agency and 3PL) to meet business objectives.
• Track and analyse sales on a monthly basis, create annual / monthly forecasts, adjust plans, optimize performance, and embedding a test & learn mentality across the organization to drive growth through learning.
• Provide monthly Dynamic Forecast to the business, and track performance to the DF with clear path to meet performance objectives.
• Lead 3 year and 1 year annual business planning for the channel.

• Develop strategic shopper journey maps, from acquisition to retention, that feed into activations and customer lifecycle strategy & communications.
• Work together on paid and organic campaign planning and execution to support expansion. Campaigns include Search, Display (prospecting and retargeting), Social, and Influencer, coordinated with Marketing and Media agency.
• Analyse and continuously optimize ROAS and Customer Acquisition costs.
• Provide recommendations to increase basket size, cross sell & up sell opportunities as well as retention.
• Work in close collaboration with CRM Manager to ensure purchase, basket, and customer insights are included in CRM Strategy, consumer journey's & Nurture Programs.
• Build acquisition strategies in collaboration with Media Partner, and Marketing Manager, ensuring Cost per Acquisition, and Conversion targets are met.