Integrated Marketing Manager

Location:

Toronto (4 days per week in office)

Team:
Brand & Content

Reports to:

Director of Brand & Content

For more than 50 years, EF has worked toward one global mission:
Opening the World Through Education. At EF Educational Tours Canada (ETCA), we believe in creating meaningful, memorable experiences for students and educators—and thoughtful marketing plays a critical role in bringing that mission to life.

We are seeking a passionate, motivated, and detail‑oriented Integrated Marketing Manager to join our Brand & Content team.

As part of the Marketing & Creative Team, the Integrated Marketing Manager will play a key role in shaping and executing integrated marketing campaigns and one-off projects across multiple channels. You’ll partner with the Director of Brand & Content to develop campaign strategies, guide messaging, and turn ideas into clear plans and aligned execution.

This role is ideal for someone with 4-5 years of experience who’s ready to expand their strategic skills while staying close to the work—crafting strong copy, coordinating cross-functional teams, and ensuring our brand shows up consistently and thoughtfully across all touchpoints.

• Shape integrated marketing strategies and campaign plans with a clear understanding of audience needs and business goals.
• Lead the planning and execution of multi-channel marketing campaigns—translating strategy into clear briefs, timelines, deliverables, and aligned work streams across paid, email, web, social, and creative.
• Manage and support one-off marketing projects that require both strategic thinking and hands‑on execution, spanning web, sales enablement, print, and content development.
• Write clear, audience-focused copy and help guide messaging approaches across channels to ensure a consistent, human‑first brand voice.
• Conduct audience, market, and competitive research and use insights to inform campaign direction and messaging recommendations.
• Identify opportunities to enhance campaign performance, streamline workflows, and improve the overall customer experience across touchpoints.

• 4–5 years of marketing or advertising experience.
• Demonstrated experience working on integrated, multi‑channel campaigns and strategies.
• Strong project management skills and the ability to juggle multiple priorities with accuracy and attention to detail.
• Experience writing copy with a portfolio of examples.
• Comfortable analyzing performance data and using insights to inform future work.
• Able to see the big picture while managing executional details.
• Thrive in a fast‑paced, collaborative environment with shifting priorities.
• Experience working with or alongside sales teams is a plus.
• English fluency required;
  French is an asset.
• Ability to be in the Toronto office four days per week.

If you are excited by the idea of shaping integrated campaigns, bringing ideas to life, and contributing to a mission‑driven organization, we would love to meet you.

• Work in our light‑filled, conveniently located downtown office where you’ll be part of a fun, fast‑paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work 3 years in a row? Plus, enjoy free coffee and snacks!
• The opportunity to travel with your customers for FREE at least once a year! Experience the product you’ll be selling first‑hand by embarking on one of our unique travel itineraries alongside one of our student tour groups.
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts.
• Participate in social networking opportunities by joining one of our many employee‑run social groups, like book club, movie club, or any of our “EFinity” resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays.
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5‑years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance.
• Wellness benefits, including an annual $500 healthy lifestyle…