Integrated Marketing Manager

Reports to:

President, Canadian Country Music Association (CCMA)

Type:
Full-time, Permanent

The Canadian Country Music Association (CCMA) exists to celebrate and elevate Canadian country music, connecting artists, industry professionals, and fans across the nation. Through year‑round initiatives and our flagship event, Country Music Week and the CCMA Awards, we create opportunities that showcase talent, strengthen the industry, and grow our community at home and abroad.

The CCMA office is located in downtown Toronto and operates on a hybrid schedule, with team members in the office three days a week. We pride ourselves on our inclusive, creative, and supportive work environment that values collaboration, curiosity, and connection.

The Canadian Country Music Association is seeking a strategic, creative, and collaborative Integrated Marketing Manager to lead the development and execution of our marketing strategy across events, programs, partnerships, and year‑round initiatives.

This is an important role within the organization. You will shape how CCMA shows up to fans, industry, partners, and the broader cultural landscape — driving strategy, alignment, and impact across all marketing touchpoints.

If you are energized by building integrated marketing programs, leading teams, and working at the intersection of culture, entertainment, and business, we’d love to meet you.

Reporting to the Head of Artist & Industry Relations
, the Manager, Integrated Marketing is the strategic lead for CCMA’s marketing function
, responsible for setting direction and driving execution across all consumer‑facing (B2C) and industry‑facing (B2B) marketing initiatives.

This role leads marketing strategy for CCMA’s flagship events — Country Music Week and the CCMA Awards — as well as year‑round marketing for CCMA 365, spanning membership, industry programming, education, international initiatives, and community engagement. You will work closely with Public Relations, Sponsorship, Membership, Industry Relations, and external partners to ensure marketing programs are cohesive, aligned, and effective. The Content Marketing Coordinator reports directly into this role, supporting content creation, social execution, and digital needs.

This position blends strategic leadership with hands‑on execution and is ideal for someone who thrives in a fast‑paced, creative, and collaborative environment.

• Lead CCMA’s integrated marketing strategy across events, programs, partnerships, and year‑round initiatives
• Serve as the central marketing lead, ensuring alignment across communications, sponsorship, content, and brand
• Identify and activate external partners, agencies, platforms, and creator ecosystems to expand reach, impact, and opportunity
• Develop and manage influencer, creator, and artist partnerships that amplify CCMA programs and brand storytelling across consumer and industry audiences

• Own strategy and execution for integrated marketing campaigns supporting Country Music Week, the CCMA Awards, and related programming
• Develop campaign timelines, creative workflows, and promotional plans with internal teams and external partners
• Partner with Communications/PR to align messaging, announcements, and earned media
• Collaborate with Sponsorship to integrate partner deliverables and support partner KPIs
• Lead collaboration with creators, influencers, artists, and partners to deliver integrated content and experiential moments
• Support on‑site marketing, including content capture, live promotion, and activations
• Develop and execute integrated marketing plans supporting CCMA’s year‑round ecosystem, including membership, education, industry initiatives, and global programs
• Drive consistent engagement across the CCMA community by highlighting opportunities, benefits, and impact
• Identify opportunities to strengthen brand perception and deepen relationships with members and industry stakeholders

• Lead, mentor, and develop the Content Marketing Coordinator
• Prioritize the deliverables…