Manager, Integrated Marketing

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Come make your difference in communities across Canada, where authenticity, trust and making connections are valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re‑entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance drives brands forward. We unlock exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by the country’s leading grocery and pharma retailer and the nation’s leading loyalty program, PC Optimum™.

We are a dynamic team bridging loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and our partners to reach Canadian customers at the right time, in the right way.

We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will work with world‑class technologies to create solutions our customers will love.

The impact you’ll make:
You are a self‑starter who will lead marketing and sales support activities for your portfolio, plan and manage the launch of new integrated media opportunities tied to retail merchandising activities across all divisions and banners, including Shoppers Drug Mart®, to drive growth and expansion of Loblaw’s Advanced business. This role involves collaborating with cross‑functional teams, understanding retail consumer behaviour and utilizing various media channels to amplify merchandising strategies.

• Develop sales packages, sales collateral, B2B marketing communications or any other marketing materials under the strategic guidance of Marketing leadership, to ensure we present a compelling and professional‑grade offering to the marketplace.
• Source necessary data insights about LCL and our media products from data analytics, product, media operations, and insights teams to build compelling sales narratives for the Advance powered by Loblaw™ sales team.
• Aid in the continued integration of Loblaw™ Advance with the Enterprise through Advance education sessions, product overviews and networking with many departments.
• Help to bring new sales opportunities & media packages to market, working across internal stakeholders to build the opportunity, construct the selling narratives, work out feasibility and craft the marketing and sales strategies.
• Support the sales team in selling through opportunities launched to market including developing communications for the marketplace about Advance powered by Loblaw™ or its offerings and answering questions about our product lines and packages, as needed.
• Play a critical role in helping to manage and prioritize the sales collateral build work and new package launches to ensure work streams are prioritized against the high‑potential opportunities and Advance powered by Loblaw™ plans go‑to‑market work effectively to maximize the revenue potential of our solutions.
• Liaise with the various LCL creative teams as needed to guide the creative process for mocks or other materials we use in our sales & marketing collateral.
• Ensure consistency and accuracy of sales narratives and branding across all marketing, sales, and communication channels.
• Draft, review and manage any other marketing materials as necessary for Advance powered by Loblaw™ external communications (email, social, website, publicity and other marketing executions).

• Minimum of 5 years marketing experience, ideally shopper marketing experience or a role related to media planning in a consumer marketing division.
• Ideal candidate is a product marketer in a retail media or digital media and has experience supporting…