Senior Programmatic Manager

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Purpose of Job:

The Sr. Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You have experience in both programmatic strategy and planning as well as the tactical execution of campaigns across multiple DSPs. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients.

The Sr. Programmatic Manager develops positive relationships with Junior and Senior agency partners and clients while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

The Sr Programmatic Manager thinks beyond their campaign assignments and generates new ideas and solutions to help the wider programmatic business. They provide support to the Programmatic Managers, consulting on Programmatic best practices, strategy and tactical execution and optimisation.

Duties

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
• Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
• Leads discussions about potential campaigns and attends new campaign briefings, including assisting agency with the RFP on assigned campaigns
• Manages complex campaign set up for assigned campaigns and provides consultation to Programmatic managers on their campaign set up.
• Seeks opportunities for innovation and test and learns on assigned clients, bringing new opportunities to the agency and client.
• Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client, delivering best in class programmatic strategy.
• Demonstrates expertise across different platforms and ensures all media plan requirements are correctly communicated to all relevant teams including trading (DSPs), financial (Media Ocean), proprietary tools and analytics/reporting. Acts as a resource for Programmatic Managers and coordinators.
• Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
• Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console
• Ability to troubleshoot campaign issues as they arise, supporting the wider team and finding appropriate…