Financial Services – Vice-president, Marketing

Our client, a global leader in the property and casualty insurance industry with corporate headquarters located in the UK, is committed to being an industry leader in providing its customers with a superior customer service and experience.

With this commitment in mind, our client is undergoing a digital transformation which will challenge the status quo while establishing new standards for organizational as well as industry wide excellence.

A critical component to this transformation agenda for the Canadian business will be the thoughtful and innovative leadership of the Vice President, Digital Marketing.

Leveraging a well-established global brand and global resources this is a unique opportunity to build a creative digital marketing capability with a mandate to work across the organization to help change the way the business serves the market. The successful candidate will bring a creative and pragmatic approach to challenge existing mind-sets to effect change for both the Canadian and global organizations.

This role will appeal to a digital leader with the drive, confidence and sophistication to be the catalyst for change our client and the industry now requires.

Individual’s comfortable working in slow paced, bureaucratic organizations need not apply!

Scope of Position

Reporting to the Canadian Chief Customer and Marketing Officer and collaborating with the global marketing team, the VP, Marketing will push the envelope in developing and delivering an innovative multi-channel marketing strategy and vision for the Canadian business.

Driving profitable growth by ensuring the company’s customers are provided with continuous value through meaningful content and connectivity will be fundamental to success in this role.

In an ever-evolving digital world, the ideal candidate can see around corners to anticipate opportunities and foresee needs as they are responsible for providing insight and thought leadership to the larger organization.

Functional Tasks

• Lead, manage, mentor and develop a high performing, multi-disciplinary, agile marketing team with a strong vision and business acumen.
• Provides relevant, timely developmental feedback on performance; fostering an environment that enables highly creative staff to consistently perform with excellence.
• Oversee all aspects of campaign planning, digital optimization and channel results across all product lines and businesses.
• Build and facilitate the development of strong relationships and synergy with all other areas of the business and external vendors including digital agencies.
• Collaborate with all internal and external stakeholders to develop a marketing strategy and roadmap that aligns to the corporate priorities.
• Develop a culture and mindset that unleashes and fosters the development of an internal high-value, creative content capability while judiciously and cost-effectively leveraging external agencies.
• Function with the pace and focus of an external agency but with the benefit and depth of relationships and expertise within the business.
• Champion the digital experience to create the best, highest velocity experience for customers to engage, drive consideration, optimize conversion and retain customers.
• Analyze customer, industry, and market trends to establish long term digital marketing strategies, priorities, and goals.
• Leverages data and marketing analytics to optimize campaigns, gain insights, set KPI’s, and communicate campaign results to senior management and relevant stakeholders.
• Evaluate and refine all customer facing digital assets with a focus on driving and optimizing the digital experience for both B2C and B2B customers.
• Define and orchestrate online marketing, acquisition, and campaigns efforts across all marketing channels including web, A/B, SEM, SEO, paid social, retargeting, webinars, strategic relationships and onsite lead gen.
• Establish quantitative and qualitative means to assess, measure and communicate the success of ongoing digital experience efforts and define net new demand generation strategies, tactics and programs.
• Create targeted content and demand generation across all product and business lines.
• Identify, communicate and manage…