Specialist, Engagement Marketing

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Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. Questrade uses cutting‑edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people—both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward‑thinking individuals who can effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting‑edge solutions that delight and serve our customers.

Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work‑life balance
• Competitive compensation and benefits packages
• Work‑life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

As the Specialist, Engagement Marketing, you'll play a vital role in executing Flexiti's marketing initiatives. This is a highly hands‑on position where you'll ensure our campaigns are executed flawlessly, contributing directly to our overall business objectives.

Reporting to the Senior Manager, Engagement Strategy, you will be responsible for executing marketing plans based on aligned and approved Flexiti marketing strategies, managing the merchant marketing funds, and analyzing marketing data. This position will work closely with the Flexiti Marketing Strategy team and other Flexiti team members to develop and implement marketing strategies that align with the company's overall business objectives.

As a Specialist, Engagement Marketing, responsibilities include but are not limited to:

• Managing the end‑to‑end execution of all marketing campaigns, including email building, selecting segmentation lists, testing, tagging, scheduling, and deployment.
• Overseeing and deploying crucial operational communications to ensure timely and effective messaging.
• Managing website content updates, which includes adding new merchants, maintaining our offer hub with the latest promotions, and fulfilling ad‑hoc content requests from various stakeholders.
• Conducting post‑campaign analysis and meticulously tracking results to inform future marketing efforts.
• Supporting compliance and regulatory requirements related to our marketing activities.
• Assisting the Manager, Customer Engagement Strategy with fulfilling merchant collateral orders, ensuring our partners have the resources they need.
• Managing the Flexiti marketing budget and merchant marketing funds to ensure that campaigns are executed within budget.
• Conducting competitive monitoring to keep the team informed of industry trends and competitor…