Marketing Manager, Streaming

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Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment.

At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Rogers Sports & Media is looking for a strategic thought leader to help elevate the marketing, promotion and engagement of our digital products and streaming services in our broadcast brands portfolio.

As the Marketing Manager, Streaming and Specialty Brands, the successful candidate will be responsible for the marketing strategy, promotion and execution of our digital streaming services and specialty brands across web, app, and partner platforms, such as Xfinity TV and Amazon Prime Video Channels.

In this role you will combine audience-first strategy, creativity, promotional acumen, executional marketing excellence, with a data‑led mindset, to delivery audience growth for our leading entertainment broadcast properties such as Citytv and Citytv+, HGTV, Bravo, Food Network and the Discovery suite of brands. The ideal candidate will have proven experience in audience engagement, digital merchandising, campaign planning and execution, along with a strong analytical lens to inform strategic decisions to grow audiences on digital and streaming platforms.

• Define, develop and implement our overall customer base management strategy and user journey.
• Execute churn management programs and proactive retention campaigns based on data‑based insights and learnings.
• Launch and optimize lifecycle email programs, incentives strategies, and education initiatives to improve leads to purchase.
• Lead development and execution of all digital merchandising & performance marketing strategies across the entertainment television portfolio.
• Work in lockstep with brand and campaign marketing to support and promote priority brands and shows across digital and streaming channels.
• Lead and manage the platform merchandising of priority shows/brands across owned channels and 3rd party distribution platforms (PVC).
• Create and develop assets for on platform marketing, promotion and advertising.

• Plan and execute paid digital campaigns with excellence to achieve all marketing objectives, financial targets, grow digital subscription base.
• Own the ongoing reporting, review and optimization of all paid digital campaigns to key business stakeholders.
• Brief and develop campaign creative for use across platforms and streaming services, including Prime Video Channels (PVC) and BDU digital platforms.
• Lead the performance campaign development lifecycle for our leading entertainment brand portfolio and offerings, including but not limited to Insight development, brief writing, agency management, creative management and evaluation, performance reporting and more.

• Serve as internal product expert and the voice‑of‑the‑customer for all products and experiences including websites, apps, OTT/DTC products and any future digital product offerings.
• Use product analytics along with a commitment to data in order to drive deeper engagement in our streaming products, drive subscription, increase retention and manage churn.
• Manage internal and external partners, including cross functional teams and partners.
• Develop strong internal relationships in order to drive cross‑functional alignment.
• Work cross‑functionally with a wide variety of teams within RSM to create new efficiencies and drive for subscriber growth and audience engagement.

• A passion for marketing, campaign development, digital media and television.
• Expertise in multiple areas of the online advertising ecosystem.
• Deep understanding of platforms and vendors, and how they fit into the digital…