Senior Marketing Specialist

Senior Marketing Specialist Who We Are

Teranet is Canada’s leader in the delivery and transformation of statutory registry services with extensive expertise in land and commercial registries. We also market insightful property and data solutions, as well as practice management automation to thousands of customers in the real estate, financial services, government, utilities, and legal markets.

Connect. Grow. Thrive Together. To learn more about who we are visit our website:

The Senior Marketing Specialist is responsible for developing and executing product marketing campaigns that support the overall marketing strategy for the division in order to enhance brand awareness, drive customer adoption, and support revenue growth. The Senior Marketing Specialist will need to think strategically and creatively to lead and execute marketing campaigns with measurable results. This role will need to manage relationships with multiple cross-functional teams such as sales and product to deliver results that align with Teranet’s objectives.

The Senior Marketing Specialist will also work closely with the Graphic Designers, Digital Marketing Manager, and Operations team to ensure marketing initiatives are effectively integrated and optimized across various channels. The Senior Marketing Specialist must have experience in B2B digital marketing, e-commerce strategies in a B2B environment, demand generation, and customer analysis to identify revenue opportunities, with the ability to understand and execute strategies to achieve commercial success.

Strong planning, communication, and project management skills are crucial to success in this role.

Net New Role

• Design, plan, and lead the development and implementation of direct marketing campaigns to drive new leads for the sales team and drive adoption through the website.
• Collaborate with Marketing Manager to understand the business objectives, product features, and benefits that drive content strategy and the creation of digital campaigns, customer communications, online content, and social media campaigns.
• Work with product and sales teams to develop customer insight strategy to find new opportunities for growth.
• Develop a good understanding of the buyer personas, map out customer journeys, and understand how they interact/engage with Teranet solutions.
• Manage the calendar of events and sponsor ships, including end-to-end coordination of all related activities such as planning, logistics, communications, and internal alignment.
• Create concise, engaging, and compelling content across a range of media, including website copy, blogs, social media content, thought leadership articles, and product and sales information.
• Work with Marketing Manager to uncover opportunities for customers to ensure positive customer engagement and retention.
• Create a comprehensive communication plan that outlines the customer engagement strategy.
• Collaborate with brand marketing, sales, and product partners to build successful integrated marketing campaigns to generate desired business results and impact to support product roadmaps.
• Build and develop strong, collaborative relationships with agencies and key Marketing, Product, and Sales partners to deliver best-in-class direct marketing programs.
• Manage multiple projects and maintain a balance between the tactical focus on implementation and the strategic focus for new marketing opportunities delivering them in a timely manner.
• Maintain a budget for all campaigns and events.

• Bachelor’s degree in marketing, communications, or related field.
• 5-8 years Marketing experience.
• Experience planning and leading marketing campaigns with proven execution and delivery skills.
• CRM and Marketing Automation software, such as Salesforce and Marketing Cloud, with strong understanding of workflows, audience segmentation, and reporting.
• Hands‑on experience designing and implementing multi‑channel digital campaigns.
• Demonstrated ability to apply SEO and e‑commerce best practices to B2B content and website experience.
• Analytical skills with the ability to interpret data to present valuable insights and…