Senior Product Marketing Manager

Who We Are
Recharge is the subscription platform for the world’s fastest-growing and most innovative brands. Shopify’s premier subscription solution, Recharge is on a mission to build the future of commerce around customer retention.

Known for its relentless product innovation and focus on ease of use, Recharge helps merchants deliver seamless customer experiences that drive customer retention and revenue growth. The Recharge platform leverages data from over 100 million shoppers to help brands more successfully set up, manage, and grow their subscription businesses.

Recharge is a hands‑on partner to over 20,000 brands globally — including quip, Dr. Squatch, Blueland, Estrid, Oats Overnight, Bobbie, and more.

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Overview
We are hiring a Senior Product Marketing Manager to help shape how Recharge brings new product capabilities to market and scales adoption across core merchant experiences. You will partner closely with Product, Design, Sales, and Leadership to define positioning, messaging, and go‑to‑market strategy for both early‑stage product bets and established product lines. This is a high‑impact role with real ownership. You will operate in ambiguity, influence product direction through market insight, and turn strategy into clear, compelling narratives that drive adoption and growth.

You will own product positioning, messaging, and launch execution, and enable go‑to‑market teams with the narratives and context needed to drive adoption.

Please note:

this is a hybrid role, based out of our Toronto office (downtown in the Core). 1 day per week in the office is expected.

What you’ll do

Partner closely with Product Managers and Designers throughout discovery, validation, and delivery, running customer research and problem exploration

Shape positioning and messaging informed by first‑hand discovery, not post‑hoc inputs

Lead go‑to‑market strategy from early concept through launch and post‑launch iteration

Translate complex product capabilities into clear, differentiated value propositions for merchants

Drive early adoption for new product bets, using real customer feedback to refine messaging and positioning

Own post‑launch performance and learning, partnering with Product and GTM teams to iterate on positioning, messaging, and approach based on results

Enable Sales, Partnerships, Implementations, Success, and Support with narratives, assets, and launch readiness that reflect true product intent

Collaborate with Product and Revenue Leadership on high impact product narratives and strategic initiatives

Partner with Event Marketing to create storyboards and decks highlighting Recharge’s capabilities and roadmap

Collaborate with Growth Marketing to optimize merchant acquisition funnels, ensuring product positioning and messaging are effectively translated into high‑impact campaigns and experiments.

Live by and champion our values:
Accountability, Collaboration, Iteration, and Details

What you’ll bring

4+ years experience in Product Marketing, ideally in SaaS or platform products

Proven experience working upstream with Product teams, including participation in discovery and strategy, not just launch execution

Strong strategic thinking paired with hands‑on execution

Excited by the prospect of speaking with customers on a regular basis

Ability to influence product direction without direct authority

Comfort working in ambiguous, early stage problem spaces

Excellent written and verbal communication skills, including executive level storytelling

Customer first mindset with strong instincts for positioning and differentiation

Curiosity, resilience, and a bias toward learning through iteration

Ability to travel 20% of the year

Preferred Experience

Experience with ecommerce, subscriptions, or merchant facing platforms

Experience supporting zero to one or early stage product launches

Familiarity working closely with founders or senior leadership teams

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