Senior CRM Manager

My client is a Toronto based Sweepstakes operator who is searching for a hands‑on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in‑app and web messaging, SMS, and push notifications.

You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data‑driven, thoughtfully crafted campaigns.

This is a hybrid role based in Toronto, requiring 3 in‑office days per week.

• Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
• Support CRM strategy across the brand with tailored user journeys.
• Plan and deploy targeted in‑app and web app messages across all major touchpoints.
• Manage SMS campaigns for audiences without access to push notifications.

• Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
• Analyze results and implement data‑backed improvements.

• Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
• Create advanced audience segments using behavioral, demographic, and event‑based data.
• Personalize message content to enhance relevance and performance.

• Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
• Continuously optimize flows to improve engagement and ROI.

• Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.

• 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
• Previous experience in sports betting, online casino, or daily fantasy sports environments.
• Strong understanding of A/B testing methodologies and statistical best practices.
• Experience with in‑app and web messaging ecosystems and tools.
• Ability to quickly build, modify, and troubleshoot flows based on business needs.
• Basic ability to write SQL (e.g., SQL Server) queries.
• Analytical mindset with experience evaluating CRM and engagement metrics.
• Excellent written communication skills and collaboration abilities.

• Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization.
• Proficiency with Customer.io, including flow setup, liquid templates, and reporting.

• The opportunity to take end‑to‑end ownership of messaging and lifecycle strategy within a fast‑growing organization.
• A collaborative, supportive, and remote‑friendly team environment.
• Access to professional development and ongoing learning opportunities.