Account Director, PR and Influencer Marketing

Job Description:
Account Director, PR and Influencer Marketing

Reporting to the Vice President, the Account Director, PR and Influencer Marketing will oversee integrated communications and influencer-driven campaigns for a leading global CPG client. This hybrid role combines traditional account leadership with deep expertise in influencer and creator-led content.

You will dedicate 50–60% of your time to influencer/creator-related content and activations while also driving broader account strategy, media relations, client service, and team leadership. This is a senior client-facing role, ideal for a proven leader who can elevate influencer marketing while managing the complexities of a flagship account.

• Serve as a day-to-day senior lead across the account, aligning strategies with client business goals.
• Lead the development and execution of integrated communications plans with a strong influencer/creator component.
• Provide strategic counsel and thought leadership, connecting influencer content to broader brand and business objectives.
• Provide on-going strategic counsel, fact-based recommendations and ideation of concepts for longer-term business plans.
• Manage budgets, timelines, and KPIs, ensuring programs deliver measurable ROI.
• Actively identify opportunities to upsell and expand services.

• Design and execute influencer and creator campaigns across the client portfolio.
• Source, vet, build and manage relationships with influencers, creators, and talent managers.
• Oversee client relations, influencer selection, creative briefs, contract negotiations, content approvals, influencer metrics and on-going KPI reporting.
• Oversee planning and execution of Experiential activations: influencer and consumer.
• Monitor emerging creator platforms, trends, and tools to keep programs innovative and competitive.
• Lead influencer content measurement and analysis, KPI development and performance reporting, along with retailer CTA and potential affiliate programs
• Integrate influencer content into PR, digital, and paid media strategies.
• Lead post-campaign reporting, analyzing performance insights, and optimization opportunities.

• Oversee planning, development, and execution of Experiential activations: media, influencer and consumer.
• Source, vet and manage contracts with vendor partners and suppliers.
• Develop Experiential Events concepts and prepare presentations to be presented to the client.
• Source and vet influencer lists for experiential lists.
• Lead client communication, approvals and reporting, including event post-mortem reports.
• Lead the development of workback schedules, run-of-shows, check-lists to ensure events and experiential activations are executed with precision and excellence
• Support Senior Account Director in managing PR and media opportunities to deliver on client goals and objectives
• Lead media relations on specific initiatives: broadcast opportunities, pitches, concept-development
• Develop and execute earned and paid media strategies with KPI reporting.
• Mentor and inspire a high-performing account team, fostering collaboration, accountability, and growth.
• Oversee workload management, resource allocation, and team performance reviews.
• Provide training and guidance on influencer marketing best practices.

• Build and maintain strong, trusting relationships with client stakeholders, acting as a strategic partner.
• Ensure seamless onboarding, project delivery, and ongoing client satisfaction.
• Attend and oversee media events, influencer activations, and client meetings, including evenings or weekends as required.

• Support agency leadership in positioning the agency as a leader in influencer and integrated PR.
• Participate in new business development, including proposals and pitches.
• Represent the agency at industry events, award programs, and networking opportunities.

• 7+ years of agency experience in PR, influencer marketing, or integrated communications, with at least 2 years in a senior leadership role.
• Proven success managing large-scale…