Manager, Brand TD Auto Finance; ATH

Work Location

Toronto, Ontario, Canada

37.5

Sales & Customer Distribution Support

$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

The Communications and Experience (C&E) team is a centralized team that works with executives and partners across TD Auto Finance (TDAF) to support strategic business and employee initiatives. This team supports TDAF on an end-to-end basis and bridges the gap between internal- and external-facing initiatives to ensure we win with our priority markets and our people.

Reporting to the Senior Manager, Communications & Experience and with a dotted line to the Manager, Communications, the Manager, Brand & Experience is responsible for building TDAF's brand position in the market, ensuring our purposeful and consistent positioning across all touchpoints. The Manager, Brand & Experience does this through owning and building the content for public-facing channels such as Linked In, trade publications, advertising and other public relations forums.

The Manager, Brand & Experience will proactively seek ways to enhance TDAF's position in the market and additionally ensure the business's alignment with all TD brand standards.

This role requires considerable organizational awareness and alignment with multiple stakeholders across TD Auto Finance and the bank as a whole, including Product, Marketing, CAPA and Legal. This role also works closely with the TDAF Communications team to ensure consistency across all external-facing touchpoints.

This is a great opportunity for someone with a solid foundation in copywriting and strategic communications, who is looking to expand their purview to developing strategic messaging for a business and oversee its execution across multiple external- and internal-facing channels.

This individual must be a proactive, strategic thinker who thrives in an environment that encourages innovation and creativity. Specific accountabilities include but are not limited to:

• Create and execute an annual external advertising plan that maximizes ROI and ensures strategic coverage across the country.
• Manage end-to-end advertising delivery, including but not limited to: sourcing images, writing copy, obtaining stakeholder approvals and approving designs
• Write editorials and executive Q&A in external-facing trade publications, ensuring alignment of messaging to TDAF's strategic priorities and obtaining all necessary stakeholder approval
• Grow TDAF's Linked In presence by creating and executing against an engaging and strategic editorial calendar for the TDAF Canada Linked In page and those of TDAF's SLT
• Working with the Events team, identify strategies and venues to promote TDAF sponsor ships and events internally and externally
• Working with the Employee Experience team, build and maintain a consistent employer brand for TDAF internally and externally
• Identify industry-wide awards TDAF can compete in, and build winning nominations
• Proactively identify external options for TDAF to build our presence
• Develop messaging and focus of standalone marketing materials (i.e., those not tied to product launches or campaigns) including but not limited to large scale sponsorship collateral
• Ensure a consistent visual identity for all external-facing dealer materials that aligns with TD's branding requirements and guidelines
• Act as team lead for enhancements to TDAF's  pages and additional digital assets, working with the Dealer Vehicle & Owner Journey
• Support the Retail…