Content Marketing Specialist

Content Marketing Specialist page is loaded## Content Marketing Specialist locations:
Toronto Office time type:
Full time posted on:
Posted Todayjob requisition :
J65144#
** Job Description
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* Please Note:

***
* *** Current work authorization for Canada is required for all openings.***
* *** You will be working on a hybrid schedule as part of Fidelity’s dynamic working arrangement.***
* *** This is a Fixed-Term Contract opportunity until May 2027
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* Who We Are:

** At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.  We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients.  As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
** How You’ll Make an Impact:
** The Content Marketing Specialist is responsible for helping to drive organic awareness, acquisition, and adoption for our emerging lines of business. As a member of the Content Marketing team, you will assist in developing and implementing existing strategic plans that successfully contribute to our lead generation targets. Using a digital-first approach and a customer-centric view, you create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.
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* What You Will Do:

*** Manage the monthly execution of our licensed content program to help support the YoY (Year-over-Year) growth in organic search traffic
* Curate monthly edition of Fidelity’s investor newsletter, pulling from our existing library and pipeline of owned and licensed articles, webcasts, and investor tools
* Manage and collaborate with external writers through detailed briefs to develop keyword - targeted personal finance articles
* Support integrated marketing programs for new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs
* Ensure compliance with communication policies, procedures, and brand-standards
* Maintain content inventory as assigned by the Manager, Content Marketing and Marketing Operations
** What We Are Looking For:
**** Experience
* ** One year of experience gained in a
** marketing or communications function
** required* Understanding of Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) required
* Experience working within the asset management industry is an asset
** Education
* ** University degree in Marketing, Communications, Journalism, English, or related discipline, or equivalent work experience required.
** The Expertise You Bring:
*** Knowledge of the financial services industry, with a growing understanding of wealth management and personal finance topics
* Ability to manage multiple projects in a fast-paced, deadline-driven environment
* Strong attention to detail with the ability to ensure operational compliance in a highly regulated environment
* Financial editing experience with the ability to explain difficult concepts
* Familiarity with content management platforms (Adobe Experience Manager is an asset).
** Competitive Pay for Specialized Talent
** This contract role offers a flexible, hourly compensation model that reflects your expertise and the value you bring. The hourly rate ranges from **$33.00 to $52.00**, based on experience and qualifications.

We offer market-aligned rates that recognize the specialized skills and agility required for this role.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting is for an existing vacancy within our organization.
** Fidelity Canada is an equal opportunity employer
** Fidelity Canada is committed to fostering a diverse and…