Marketing Associate

** WHO WE ARE
** Home Equity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

** OUR VALUES, OUR PASSION
** At Home Equity Bank, our values drive and inspire our actions with our customers, our partners and each other.
* Customer-Focused. Passionate Advocates
* Courage to Act. Do the Right Thing
* One Team. One Vision
* Think Long-Term. Ever-Evolving
* Be Exceptional. Inspire Greatness
** THE BIG PICTURE:
** Are you a rockstar marketer who loves to write and make things  for a Marketing Associate to join our award-winning marketing team.

Home Equity Bank is a great place to grow your skills, learn from some of the best (did we mention we’re anIn this role, you’ll be in charge of developing, managing, and executing marketing campaigns that help bring in new business, improve the customer experience, and attract new clients. Plus, you'll work with fantastic agency partners to help exceed results and test new campaign ideas.

If you're ready to take your marketing skills to the next level, we want to hear from you!
** MAJOR ELEMENTS OF

THE ROLE:

** Key Competencies of the Successful Candidate Include:
* Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
* Passionate marketer, looking to grow and develop marketing acumen
* Copy writing and content development experience
* Ability to analyze and interpret campaign, market, and financial data
* Strong project management skills able to work across groups to move projects from inception to successful execution
* Excellent communication skills – written and oral
* Ability to develop and maintain solid working relationships

Major Functions of the role:
* Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including customer letters, email marketing, blog posts and Direct Mail
* Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments.
* Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, customer letters and blog content.
* Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results.
* Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment.
* Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces.
* Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs.
* Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend.
* Prepare business cases for new initiatives, forecasting expected response rates and downstream origination.
** SKILLS AND EXPERIENCE

REQUIRED:

*** Minimum 1+ years of experience in financial industry marketing and campaign management
* University Degree or equivalent work experience. Master’s Degree in Business or Marketing preferred
* Experience in managing marketing campaigns
* Ability to write/edit/proofread copy
* Strong analytical skills
* Demonstrated oral and written communication skills
* Self-driven character including innate curiosity
* Ability to collaborate with multiple stakeholders internally and externally
* Experience with Adobe Suite
* Innate curiosity and desire to learn
** WORKING CONDITIONS UNIQUE TO JOB
*** Hybrid work environment
** Great Environment
** Home Equity Bank offers a hybrid…