Marketing Coordinator - Cosmetics & Personal Care,Inc. Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Position: Marketing Coordinator - Eurofins Cosmetics & Personal Care, Inc.

Job Description

The Marketing Coordinator has hands-on experience working for a professional company and has worked with all aspects of marketing including print and digital media layout and creation, advertising, social media, SEO and creating community, industry and online buzz. The expectations for this role include (but are not limited to):

Managing all social media pages (Linked In, Facebook, Twitter) and responding to public inquiries;

Managing the corporate website (content and some design);

Managing / tracking marketing budgets;

Sending out monthly customer satisfaction surveys and reporting NPS scores;

Coordinate global and local marketing initiatives (tradeshows, seminars, webinars, digital campaigns, customer events);

Ensure consistent messaging and positioning across regions and entities (layout…);

Manage campaign activation before, during, and after key events;

Develop and deploy editorial content (marketing materials, press, conferences, webinars, videos, Linked In);

Corporate communications to clients (e-blasts, Mail Chimp, etc.);

Working with sales and business unit managers to develop their business via trade shows, publications, print and digital advertising, online media, professional and/or media appearances, etc.;

Support sales teams with relevant tools, content, and prioritized leads;

Track and analyze leads generated from marketing actions;

Coordinate with laboratories to ensure documentation availability, launches, and smooth handover to sales;

Define, track, and analyze global marketing KPIs;

Deliver clear and actionable dashboards and monthly performance overviews;

Conduct market research, including competitor monitoring and trend analysis;

Google Search Engine Optimization / Google Analytics;

Seeking new opportunities to maximize brand awareness while minimizing cost;

Researching industry brand campaigns to identify new business opportunities;

Informing business unit managers about relevant marketing-related issues;

Social media monitoring;

Define and refresh editorial themes aligned with business priorities;

Grow and engage the subscriber base;

Propose monthly newsletter topics and manage distribution and design tools.

Qualifications

A degree or diploma in Communications, Advertising, Marketing, Public Relations, Graphic Design or similar;

Fluent/mother tongue French (written and spoken) a strong asset;

At least 1 year of work experience and a reasonable idea of what working in a professional organization entails, ideally in a laboratory/scientific environment;

Strong skills in social media management, all popular platforms; other software such as Wrike, Hootsuite, Mail Chimp etc. is an asset;

Experience in B2B marketing, project management, or commercial support

Exposure to international and multi-entity environments is a strong plus

Working web design skills and experience with embedded emails, email blast campaigns, etc.;

Familiarity with PPC and online advertising;

Strong writing, copy-editing, layout and graphics skills, and the knowledge of how to execute print media requests;

Strong Word and PowerPoint skills, as well as presentation skills and Photoshop/Adobe;

A polished, professional manner;

A passion for detail, accuracy and cohesion - you need to see the big picture without losing sight of the fine detail;

Creativity and extemporization - ability to think outside the box in order to develop cost-effect solutions with the resources at hand;

Ability to speak confidently and professionally to individuals at all levels of the organization;

Strong self-regulation - you will be given a task and expected to run with it!

An ability to take direction or, alternatively, to work entirely independently without losing your enthusiasm and fire;

Knowledge of the contract laboratory industry would be an extremely strong asset, as would familiarity with Health Canada regulations and terminology.

Working Conditions: This position is based in an office within a laboratory environment; significant time spent sitting in front of a computer is required. Extra hours, weekends and evenings also for travel may be required.

Additional Information

At Eurofins we offer excellent full-time benefits including health & dental…


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Marketing Coordinator - Cosmetics & Personal Care, Inc.