Senior Manager, Marketing Planning & Campaign Delivery

Title:

Senior Manager, Marketing Planning & Campaign Delivery

Requisition

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition, engagement and retention targeted marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives targeted marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will be involved in:

Marketing Planning:

With Director, sets and refines annual and quarterly targeted marketing plans for credit cards and lending portfolios portfolio.

Demonstrates a comprehensive ability to manage targeted marketing programs to early engage, and retain clients, and possesses the capability to develop integrated marketing strategies that encompass email marketing, targeted advertising, sales promotions, direct mail, and branch marketing.

Applies deep product expertise and results-driven targeted marketing strategies to meet or exceed performance targets for supported business lines.

Fosters a client-focused culture within the team to strengthen client relationships and capitalize on broader Bank priorities.

Works with data and analytics to develop measurement plans that drive results, while also bringing together multiple teams to execute creative campaigns in targeted marketing

Monitors and reports on campaign performance by analyzing metrics like delivery rates, opens, clicks, subscription activity, A/B testing, and establishing benchmarks using segment and industry data.

Continuously tracks consumer sentiment, market trends, and competitors to improve planning agility and contribute innovative ideas. Leads a customer-focused team that uses market research and data insights to guide strategy for benefit-driven campaigns.

Collaborates closely with Acquisition Marketing teams to deliver comprehensive, end-to-end marketing campaigns and experiences. Champions collaboration between key partners including Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams.

Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

Campaign Delivery leadership:

Ensures Canadian Banking Marketing’s pods have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.

Collaborates with various groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.

Responsible for providing insight on budget management and coordination with partners for budget revisions.

This role contributes to development and deployment of creative assets, across all touchpoints, acting as pods main point of contact for creative and media agencies.

Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank’s visual identity continuum.

Delivers post-campaign analysis of marketing campaigns with insights and recommendations for future consideration that add value for the client and business.

Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.

Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams.

Creates an…