Head of Marketing

Greenhouse is an organic beverage company and Certified B Corporation. We believe that growth is always possible, and our purpose is to cultivate healthy habits for thriving lives. As Canada’s first plastic-neutral beverage brand, we fight to make the future cleaner, clearer, and kinder. With national distribution in Canada, fast U.S. expansion, and a powerful innovation engine, we’re scaling quickly and we’re looking for a world‑class marketing leader to help define the next era of the brand.

This is not a conventional marketing leadership role. We are intentionally seeking a rare combination of capabilities that tend to emerge through unusual career paths, whether developed inside large, complex organizations or forged hands‑on through entrepreneurial and challenger‑brand environments marked by rapid scaling and high agility. We are looking for someone who can bring the full potential of modern marketing to bear, not just executional excellence, but systems‑level thinking across growth, brand, innovation, and technology.

As Head of Marketing, you will operate as a true business builder. You will own the entire marketing ecosystem, brand, creative, content, data and analytics, agency partnerships, innovation storytelling, paid media, and commercialization support. You will be directly accountable for accelerating our U.S. expansion, defending and extending our leadership in Canada, sharpening our brand voice (including our sustainability narratives), and building marketing systems capable.

You will work cross‑functionally with Sales, E‑commerce, R&D, Operations, and Finance, and act as a senior peer within the leadership team. This role carries ownership, accountability, and creative freedom.

We’re looking for someone who can operate across the full marketing system:

• Outstanding storyteller — for consumers, customers, and internal teams
• Commercial CPG thinker — understands how brands scale across portfolios, channels, products, and retailers
• Brand and creative leader — able to build a brand with a point of view, and a brand voice embedded with a compelling tension
• Digitally fluent innovator — deeply comfortable with modern platforms, data, experimentation, and AI
• Innovation partner — capable of guiding ideas from early concept through to market reality

If these capabilities are typically distributed across multiple roles in your current organization, this role exists to intentionally bring them together with the speed, ownership, and accountability that a rapidly scaling company demands.

• Revenue growth %
• Gross margin %
• Net promoter score
• Customer engagement rate
• HHP
• Market Share
• Trial, Repeat and Depth of Repeat rates
• Innovation pipeline
• TTM Innovation $
• New product launch success rate

• Deliver rapid omnichannel growth across Canada and the U.S. with a focus on grocery, retail er marketplaces and ecommerce.
• Identify and exploit novel marketing tactics ahead of category incumbents.
• Act as a digital innovator: trial, repeat, depth of repeat, attribution, MMM, retail media, CAC/LTV, content testing, incremental lifts, and category insights.

• Co‑lead the innovation pipeline with R&D and CEO.
• Spot whitespace, shape concepts, drive category analysis and claims strategy.
• Oversee 4P’s, packaging, naming, go‑to‑market plans, forecasting alignment, and post‑launch performance.
• Make tough calls: scale winners and kill slower movers.

• Own creative direction across campaigns, content, video, social, and performance assets.
• Lead packaging and shopper design optimization.

• Build and own Greenhouse’s PR engine from near zero.
• Develop an influencer and earned strategy that amplifies growth and brand voice.
• Turn everyday moments into compelling storytelling opportunities.

• Champion AI adoption across the marketing function.
• Build workflows, systems, and creative processes that supercharge speed, insight, and content production.

• Build, lead, coach, a small but highly capable team:
  Brand Manager, Innovation Manager, Designer, Co‑op, Fractional…