Marketing Manager

Join the Silver Hotel Group Family

At Silver Hotel Group, we believe hospitality starts with people. That includes you. We’re a fast-growing, fun-loving, family-owned hotel management company that never forgets our roots. Our culture is built on passion, integrity, and the simple truth that YOU MATTER. Whether you're a guest, a team member, a partner, or part of the community, you're part of our story.

We’re looking for a Marketing Manager to join our team who is ready to roll up their sleeves, lead with heart, and help us build something exceptional.

Why You’ll Love Working With Us

We don’t just talk about culture, we live it! Here’s what you can expect when you join our team:

• A people-first environment where respect, appreciation, and fun are part of the everyday
• A chance to work with passionate, like-minded team members
• Opportunities to grow, lead, and make a real impact in a fast-paced, global-facing industry
• Annual Scholarship Opportunities (for you and your children)
• Annual Wellness Credits
• Donation Matching Program
• Volunteer Hour Rewards
• Team Member Referral Program
• Leadership Development
• Team Building Events
• Culture of Recognition
• Hotel Stay Discounts

Your Role

Join the Silver Hotel Group corporate marketing team and bring your creativity to life! In this role, you’ll take the lead on influencer marketing across the broader SHG portfolio while driving and executing the full marketing strategy for Novotel Toronto Centre. If you’re passionate about storytelling, partnerships, and creating buzz-worthy campaigns, this is your chance to make an impact across multiple brands.

Reporting to the Senior Marketing Manager, the Marketing Manager is primarily responsible for:

• Develop and implement programs and events that foster in-house guests and local experience engagement and enhance the overall guest experience.
• Lead programming at the hotel, working in collaboration with SHG Marketing Team and Agency, responsible for the events execution, gathering feedback and ensuring timely and effective resolution for events.
• Develop engaging content and manage social media channels (Instagram, Facebook, Tik Tok) for both Novotel Toronto Centre and Café Nicole Bistro + Bar.
• Attend hotel events and programs after regular office hours as needed to post live stories.
• Track and analyze event/programming and social media to assess the impact of community programs and make data-driven recommendations.
• Use existing contacts, as well as influencer marketing software, to coordinate influencer collaborations across 7 lifestyle hotels including their food and beverage outlets.
• Other duties as assigned.

In addition to the core job responsibilities, the Marketing Manager will illustrate the ability and passion to:

• Live the corporate culture, personifying it in daily interactions with both guests and team members.
• Be an engaging team member who is highly inclusive, inspiring, and able to relate to all levels.
• Participate in a fun and supportive working environment where team members aspire to do what is right and are given the empowerment to execute.

What You Bring to the Table

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of two years of marketing experience. Previous Hotel/Hospitality experience is an asset.
• Experience working with brand standards.
• Proven success driving KPIs pertaining to social media growth and digital advertising.
• Proven success managing both large and small scale events or brand activations, working with multiple stakeholders and 3rd parties to achieve successful event execution and drive ticket sales.
• Experience working with influencers and coordinating cross-functional influencer campaigns against multiple brands.
• Strong communication skills, adaptable while working in a fast-paced environment.

Let’s Build Something Exceptional

If you’re passionate about people and driven to create exceptional experiences, we want to meet you. At Silver Hotel Group, we don’t just build hotels. We build memories, careers, and a culture where everyone belongs.

This posting is for an existing vacancy

About Us

Silver Hotel Group (SHG) is a family-owned Canadian hotel investment, development, and management company. Our…