Social Media Specialist

We're seeking a Social Media Specialist to capture the extraordinary moments that unfold daily across our iconic hotel and three distinctive venues: REIGN Restaurant, CLOCKWORK Champagne & Cocktails and Library Bar.

As we approach our centennial celebration, you'll bring our stories to life, transforming everyday elegance into scroll-stopping content that inspires genuine connections. Working within our established brand voices, you'll craft compelling narratives and captivating visuals that remind the world: special happens here.

This is your canvas to create content that doesn't just showcase luxury; it makes people feel it. If you're a social media specialist who sees the extraordinary in every moment and knows how to translate moments into engagement, this is where your story begins.

Content Creation & Compelling Copy

• Create high-impact social content across photography, video, reels, and stories for hotel and venue channels
• Write compelling, on-brand copy that captures each property's distinct personality and drives engagement
• Craft captivating captions for major campaigns, launches, seasonal programming, and daily moments
• Capture quick-turn content: real-time moments, behind-the-scenes, timely posts that keep feeds fresh and engaging
• Develop shot lists and creative concepts for content shoots in partnership

Social Media Execution & Management

• Execute monthly content calendars aligned with marketing campaigns, hotel programming, and partnership activations
• Manage daily social media presence: scheduling, posting, and publishing across all channels (hotel + 3 venues)
• Handle community management: respond to comments and DMs with brand-appropriate voice, engage authentically with followers
• Coordinate content shoots: provide creative direction, capture content, ensure brand standards are maintained
• Maintain content quality and brand consistency across all platforms

Performance Tracking & Optimization

• Monitor social analytics and platform performance to identify what's working and what's not
• Provide monthly performance reports with insights and recommendations
• Track trending topics and platform changes relevant to luxury hospitality
• Optimize content strategy based on performance data and audience insights
• Test new content formats and approaches to improve engagement

Collaboration & Coordination

• Work closely with PR & Marketing Manager on influencer content, partnership activations, and media amplification
• Partner with Digital Marketing Manager to align organic content with paid social campaigns
• Collaborate with F&B teams to capture authentic venue experiences and programming
• Coordinate with Marketing team on shoot logistics and asset organization

• 3-4 years of social media experience, preferably in luxury hospitality, food & beverage, or lifestyle brands
• Proven track record of creating engaging content and growing social communities across Instagram, Tik Tok, Facebook, and emerging platforms
• Strong content creation skills: photography, videography, editing (both professional and iPhone/quick-turn content)
• Exceptional copywriting abilities: you write captions that stop the scroll and drive engagement
• Experience managing social media across multiple brand voices simultaneously
• Understanding of social media analytics and ability to optimize based on performance data
• Proficiency with social media management tools (Later, Hootsuite, Sprout Social) and content creation tools (Canva, Cap Cut, Adobe Creative Suite)

What’s in it for you?

• The salary range for this position is $65,. Our salary ranges are determined by job and level. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience and/or work location.
• Free Meals:
  Healthy meals on us every shift.
• Travel Discounts:
  Sweet deals at Accor hotels worldwide.
• Dry Cleaning:
  Free dry-cleaning for your work gear.
• Skill Up:
  Custom learning programs to boost your talents.
• Impact:
  Join our Health & Wellness, Sustainability, and DEI Committees.
• Level Up:
  Unlock new career heights with exciting growth paths.

This posting is for an existing vacancy.

AI disclosure: We use artificial intelligence…