Account Manager; Events Specialist

Overview

About VML: VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit , and follow along on Instagram, Linked In, and X.

VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agency teams. We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.

Project Execution Leads are a group of client-facing roles that coordinate intake of requests from MS stakeholders (marketers) on one side and MC Program delivery across multiple disciplines on the other.

Project Execution Lead acts between the Event, Commercial, Social, and Data & Insights MCs and the Microsoft stakeholders. In this role Project Execution Lead plays a key role in receiving full briefings for Marketing Projects, advising stakeholders on MC Program services, processes, SLAs, KPIs and tools, and in coordination of the MC delivery.

Planning & Set-up

• Support marketers in developing an integrated and feasible marketing demand generation plan that connects local marketing execution (demand generation) with automated demand generation
• Understand global and local governance for planning, setup and measurement of marketing demand generation activities
• Advise stakeholders on overall MC Program execution processes, SLA, KPIs, tools & services
• Understand targeting criteria and options relative to local marketing priorities, including working with pre-defined target lists
• Ensure past learnings and experiences are documented and incorporated into ongoing commercial marketing planning and execution

Execution & Project Management

• Act as the single point of contact for MS marketing projects execution and for operational commercial marketing activities that involve multiple MC Program disciplines
• Create Marketing Projects & Service Requests in the intake tool on behalf of the Microsoft marketer
• Develop the project plan and coordinate marketing execution with all parties involved in an activity – WT and Microsoft stakeholders, and third parties
• Deploy tracking tools to track the execution progress & ensure accurate spend attribution
• Inform stakeholders on progress and resolve issues
• Support Microsoft stakeholders in organizing cadence meetings, share meeting documentation & follow-up on action points related to MC Program activities

Measurement & Reporting

• Ensure measurement plans reflect reporting requirements provided by marketers
• Support marketer's business objectives by providing standard marketing measurement and reporting plans
• Ensure business leads are uploaded in a timely manner to Marketo when needed
• Use reporting provided by Marketing Services teams to provide specific views/information to stakeholders
• Regularly review Marketing Services performance dashboards to understand campaigns performance and lead stage conversions with a focus on Marketing outcomes and business results
• Look across multiple marketing activities to find patterns, best practices and alignment/efficiencies
• Support marketing governance, requests, reviews performance of locally created emails using provided dashboards

Subject Matter Expertise

• Focus on deployment of standard marketing…