Digital Marketing Specialist
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Fidelity Investments
Full Time
position
Listed on 2026-02-21
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Description
You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.
Current work authorization for Canada is required for all openings.
Who We Are
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.
Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.
How You’ll Make an Impact
The Digital Marketing Specialist will assist in achieving efficient operations within Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as assisting others with the automated production of fund performance materials.
Key Accountabilities:
1. Marketing automation and sales enablement support
Assist with the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs.Assist others with the setting up and execution of marketing automation campaigns, including events, webcasts and other email campaigns.Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyer’s journey.Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations.Assist others in the maintenance of Fidelity’s content library.Collaborate with internal teams to assist others with the creation of emails, landing pages, setting up A/B and multivariate tests in order to optimize the user experience.Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points.2. Assist with database maintenance, content production and campaign execution
Assist others with the production of digital communications, documents and campaigns.Help others to ensure the organization of client and prospect data.Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines.Aid others in end-to-end campaign support, which includes supporting the design, development, launch, and tracking aspects.Help others in the automation of content production and campaigns.3. Marketing effectiveness reporting
Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness.Aid in tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.Assist in the creation of reports focused on content, campaign and sales enablement analytics to inform strategies and tactics.Help research marketing best practices to improve email open rates, click through rates and form fill conversions.Conduct research to aid others in continual optimization through A/B and multivariate testing.Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis.4. Automation, A.I. and digital resource
Act as a resource for marketing in areas such as automation and A.I.Work with internal technology partners to find innovative solutions to business problems.Collaborate with stakeholders such as Sales, Business Analytics, Finance, and IT to assist in the creation of business cases for initiatives.Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.What We Are Looking For
University degree or equivalent work experience.Minimum 1 year of marketing operations or campaign management experience.An understanding of marketing automation and CRMs (e.g., Marketo, Salesforce).An understanding of sales enablement (e.g., Seismic).Nice to Have’s:
Experience in…
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