Manager, Direct Response

We are a values-driven employer, with staff members who are proud to play a part in building a better region. We’re always looking for great people who want to combine their professional talents with a commitment to our mission.

Position: Manager, Direct Response

Location: Toronto, Ontario

Job : 1047

# of Openings: 1

We are committed to pay transparency and equity. The hiring range for this role is $70,000 – $75,000 annually.

We wake up to a different alarm.

The issues impacting our communities here in the GTA keep us awake  it’s also what gets us up each day, determined to fight local poverty and its interconnected challenges, and to make this region everything it can be for everyone who calls it home. We believe in the power of community, of people coming together, doing what it takes to build and transform neighbourhoods where everyone can thrive.

Any Way We Can
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United Way Greater Toronto is currently seeking a full‑time Manager, Direct Response to join our team. Reporting to the Senior Manager, Marketing Strategy, the Manager, Direct Response is responsible for executing multi‑channel direct‑to‑donor acquisition and migration strategies, with a particular focus on direct mail.

• Collaborate with the Senior Manager, Marketing Strategy in the execution of multi‑channel direct‑to‑donor acquisition and migration strategies, with a particular focus on mail but including email, social/digital and donor journeys.
• Work with internal teams and external partners to effectively execute all elements of direct mail campaigns including data requests, creative development, test plans, print and mail production.
• Work with digital marketing teams to support online fundraising campaigns, using email, social media, and other digital channels to engage donors and encourage giving.
• Support the Senior Manager, Marketing Strategy on reporting and review of analysis to inform data‑driven decisions; timely monitoring of campaign results and adapting to optimize revenue.
• Work closely and manage relationships with external vendors, including freelance creative teams and mail production partners, to ensure projects are kept on‑track, on‑time and on‑budget.
• Oversee direct marketing budget.
• Provide marketing support cross‑departmentally, when requested.

• 3–5 years executing multi‑channel direct marketing campaigns, including creative development, data management, oversight of mail production process and managing budgets. (Fundraising experience an asset)
• Extensive experience in executing Direct Mail projects is essential.
• Experience in email communication development and production management.
• A test‑and‑learn mindset, along with proven ability to analyze direct marketing results, statistically and qualitatively.
• Salesforce CRM & Marketing Cloud experience an asset.
• Highly skilled at project management including the detailed oversight of workback schedules, management of status reports, budget tracking, etc.
• Thorough knowledge of creative development process including briefing, evaluation of concepts and print & mail production techniques.
• Excellent time management skills along with the ability to handle multiple projects and priorities on tight deadlines.
• Demonstrated knowledge of MS Office, especially advanced Excel skills.
• Excellent teamwork, interpersonal and constituent service skills including the ability to work respectfully and inclusively with a diverse employee population and multiple stakeholders.
• Proactive self‑starter who works collaboratively but is also comfortable initiating projects and working autonomously.
• Willingness to actively contribute to the organizational reconciliation and equity framework through participation in learning opportunities and implementing anti‑oppressive and anti‑racist learnings into action internally and externally.

• Defined benefit employer‑matching pension
• Life insurance
• Short‑term and long‑term disability benefits
• Employee and family assistance program (EFAP)
• Generous paid time‑off package including vacation, personal and cultural days, summer hours and hybrid work environment
• Commitment to the well‑being and work‑life balance…