Director, B2B Marketing- Customer Advocacy​/Campaign Management

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Director, B2B Marketing – Customer Advocacy / Campaign Management. Mastercard Services seeks a leader to champion customer advocacy and recognition programs while driving integrated marketing campaigns that engage key buying centers. The role will unite customer stories, awards programs and innovative campaign strategies to amplify brand value and nurture engagement throughout the B2B journey, delivering measurable outcomes for our Services business.

• Own our customer advocacy initiatives, ensuring they receive dedicated focus and drive measurable impact for the Services business.
• Oversee customer story management, ensuring compelling B2B narratives are captured, curated and leveraged to support brand advocacy and broader marketing efforts such as campaign objectives.
• Lead execution of our annual Circle of Honor program, including strategy, criteria, communications and execution, to recognize and engage top B2B customers.

• Own the end-to-end strategy, execution and optimization of integrated B2B marketing campaigns across channels and customer touchpoints, ensuring alignment with company objectives, market positioning and Services portfolio priorities.
• Drive structured collaboration across product, commercialization, strategy, communications, demand generation and sales to deliver compelling narratives and buying experiences that build customer engagement and brand loyalty.
• Champion the implementation of an updated buyer enablement framework—experimenting with new approaches that nurture prospects across the entire journey, from initial engagement through selection, activation and advocacy.

• Set and monitor KPIs for customer stories, Circle of Honor initiatives and integrated B2B campaigns, ensuring alignment with business objectives.
• Extract actionable insights from campaign and program performance data, delivering regular updates and strategic recommendations to marketing leadership.
• Articulate the impact, value and opportunities integrated capability marketing is driving across Mastercard Services product portfolios.

• Serve as a central liaison, fostering robust relationships among product, commercialization, communications, sales and other teams, with a focus on alignment around integrated capability marketing plans.
• Embrace diverse perspectives and skillsets, negotiate with diplomacy and foster positive interactions with stakeholders to achieve collective success.
• Influence associates at all levels regarding the integrated capability marketing strategy (inclusive of customer advocacy and recognition strategies) and plans for target audiences and regions.

• Manage a direct report responsible for customer story management and the Circle of Honor program as well as a team of campaign specialists and program leads.
• Build a culture of experimentation, innovation and continuous improvement.
• Identify and implement career development opportunities for team members.

• Bachelor’s degree in marketing, business, or related field; MBA preferred.
• 7+ years of SaaS B2B marketing experience, with a minimum of 3 years in a director‑level cross‑functional role.
• Proven experience leading customer advocacy initiatives, customer story management and awards or recognition programs in a B2B environment.
• Demonstrated success driving integrated marketing campaigns and nurturing engagement across the buyer journey.
• Exceptional cross‑functional collaboration and team leadership skills.
• Strong analytical abilities, with a…