Brand Communications Specialist

What You’ll Do

As a Brand Communications Specialist you will support the planning, development, and execution of consumer facing brand communications initiatives across integrated channels for Canadian Tire retail and other key brands/banners such as PHL, Sherwood, Party City, Triangle Rewards and more.

• Contribute to the development and execution of brand building campaigns that connect emotionally with Canadian consumers and reinforce Canadian Tire’s brand purpose.
• Partner closely with key internal stakeholders to ensure communications are aligned with business priorities and campaign objectives.
• Support day‑to‑day execution of influencer marketing programs, including talent identification, vetting, briefing, content review, and performance tracking.
• Monitor performance metrics alongside analytics partners to assess impact and inform optimization of content and channels. Contribute to campaign wrap reports.
• Support team on core media relations activities including media list development, media pitching, press material development, media monitoring and more.
• Maintain a pulse on the PR landscape including creator trends, social culture, brand activations, and emerging platforms to ensure Canadian Tire shows up in relevant, meaningful ways.
• Support planning and execution of brand events for media/influencers (product previews, creator brand trips), on‑site support at events, occasional after hours/weekend work (less than 10% of time).
• Help contribute to campaign narratives, messaging frameworks and PR materials to ensure brand consistency across touchpoints.
• Support agency partner and work collaboratively to contribute to the development of effective communications plans.
• Conduct research to inform communications strategies and refine storytelling across campaigns.
• Support team on managing timelines, deliverables and approval processes across multiple initiatives.
• Maintain high attention to detail and brand consistency in all materials.

• Post‑secondary education in Marketing, Communications, Public Relations, or a related field.
• 2‑3 years of experience in communications/PR role; agency experience preferred.
• Hands‑on experience managing influencer programs—from talent discovery to briefing, content review, optimization, and reporting.
• Knowledge of digital analytics and social performance metrics.