Manager, to Market

Requisition

Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

As Canada’s leading digital bank, Tangerine technology is at the heart of everything we do. We have redefined what digital banking is, and we continue to evolve to tackle any opportunity and face every challenge through progressive technology and the power of collaboration.

Do you like new challenges? Are you ready to reach new heights in your career and become part of an established disruptor? If so, come join us and help redefine the Canadian banking landscape!

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take-to-Market practice (within Tangerine), drives full-funnel marketing programs, and delivery of benefit-led campaigns that enable Tangerine Bank to achieve its strategic objectives.

• Marketing Program Development:
  • With Senior Manager, sets and refines annual and quarterly marketing plans for assigned portfolio
  • Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with various cross-functional groups to plan and execute Bank-wide level action plans and marketing programs.
  • Acquire, analyze, and leverage insights drawn from market research and data analysis, to deliver customer-centric strategies and establish the strategic direction of benefit-led campaign briefs.
  • Contributes in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Campaign Delivery leadership:
  • Ensures squads have an efficient and effective central point to build-out campaign calendars (including media mix) and set individual program workback schedules.
  • Collaborates with groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Responsible for providing insight on budget management and coordination with partners for budget revisions.
  • Contributes to development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as squad’s main point of contact for creative and media agencies. Some of the creative channels include: TV/video; display; social; web; email; SOL/authenticated; content; radio; activations/stunts; public relations and more.
  • Builds a high-performance culture that is centered on effective collaboration with business partners, Client Strategy, delivery teams, Marketing Performance Management and Marketing Media Strategy, to build performance-oriented campaign plan summaries, debriefs and enhancements.
  • Champions proper usage of the Tangerine brand in Canada, in full compliance with global brand guidelines and Tangerine’s visual identity continuum.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Minimum 3-5 years of relevant marketing or account management agency experience, with a mix of experience in mass advertising (above the line), digital, and targeted channels.
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the marketing tech stack
• Authentic, decisive, resilient, highly collaborative, and results-oriented

• Work in a mission-driven culture that…