Email Marketing Manager

Email Marketing Manager – Lifecycle Marketing (Contract)

Contract Length: 18-Month Contract (Maternity Leave Coverage)

Location: Toronto (Hybrid – 3 Days Onsite per Week)

Industry: Banking / Financial Services

We are looking for a seasoned Email Marketing Manager with strong lifecycle marketing experience to support customer communications and campaign execution within a large financial services environment. This role focuses on building end‑to‑end customer journeys, executing high‑impact email campaigns (including large launches), and translating strategy into clear, actionable messaging.

The ideal candidate is hands‑on, independent, and comfortable owning campaigns from concept through delivery while collaborating across marketing and business teams.

• Build and execute lifecycle email campaigns, including large-scale launches
• Design and map customer journeys from strategy to execution
• Create email storyboards, messaging flows, and campaign structures
• Write and refine email copy; collaborate on creative and design where applicable
• Coordinate timelines, dependencies, and stakeholders across initiatives
• Translate strategic ideas into executable plans using structured thinking and whiteboarding

• 2–3+ years of professional marketing experience
• Strong hands‑on email marketing execution experience
• Proven lifecycle marketing experience
• Experience building customer journeys end‑to‑end
• Solid project coordination or hands‑on project management experience
• Ability to work independently in a fast‑paced, hybrid environment

• Banking or financial services experience
• Familiarity with enterprise or regulated environments
• Copywriting or creative/design skills