Manager, Marketing Planning and Delivery, Insurance

Requisition

Join a purpose driven winning team, committed to results, in an inclusive and high‑performing culture.

Leads the execution of a Product Marketing strategy for Insurance in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies, and procedures.

We are looking for someone who is a quick learner, ready to jump right into whatever project comes their way. You’re curious, like to ask a lot of questions, and enjoy being creative. You’re someone who likes to work collaboratively with many different teams and people to get projects completed on time. The ideal candidate is someone with a targeted and digital marketing background and experience using customer insights and analytics to inform marketing campaigns.

Experience working in Insurance is preferable.

• Lead and drive a client‑driven culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Be accountable for deploying and measuring marketing and communication strategies to drive product awareness and consideration in support of sales targets for insurance products.
• Leverage deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotiabank’s Insurance products and services amongst key target audiences to support sales targets.
• Monitor consumer sentiment, market conditions, competitive activity, and short‑term demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit‑led campaign briefs.
• Support the development of integrated marketing plans and deploy tactics to drive consumer awareness and consideration of Scotiabank’s Insurance products. Primary marketing areas of ownership include, but are not limited to: execution in owned channels (email, Scotia Online, branch, telemarketing), and digital marketing (social, display, etc.).
• Unite all stakeholders around a unified visual brand and creative excellence, using results, research, and marketing expertise to ensure our marketing is consistently breaking through and driving results.
• Champion collaboration between key partners including Business Lines, third‑party underwriters, Digital Marketing (performance and eCommerce teams), Channels (branch, call center, SOL/MOB), Analytics, Customer Experience, Legal and Compliance teams.
• Understand how the Bank’s risk appetite and risk culture as well as the Canada Bank Act should be considered in day‑to‑day activities and decisions.
• Support an environment in which they can pursue effective and efficient operations of their respective areas, while ensuring the adequacy, adherence to and effectiveness of day‑to‑day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

• Exposure to the Agile methodology.
• Designing and implementing client‑first strategies across Canadian Banking leveraging best‑in‑class marketing principles to achieve the Bank and Business priorities. Ensure best practices and global standards are implemented and track performance against set KPIs.
• Expertise in driving performance growth across multiple dimensions and KPIs.
• Authentic, decisive, resilient, highly collaborative, and results‑oriented.
• Deep knowledge of the marketing tech stack.

• Bachelor’s degree in marketing, Communications, Public Relations or related field is desired.
• 5+ years’ experience in marketing, brand/product/mass marketing and/or account management.
• Proficient in Project Management, able to manage multiple programs leveraging targeting and mass marketing best practices and…