Content Specialist

Job in Toronto, Ontario, M5A, Canada

Listing for: Robert Half

Full Time position
Listed on 2026-02-22

Job specializations:

Marketing / Advertising / PR
PR / Communications, Digital Media / Production, Digital Marketing, Creative Advertising / Marketing
Creative Arts/Media
PR / Communications, Digital Media / Production, Digital Marketing, Creative Advertising / Marketing

Key Responsibilities:

Editorial Content Development (35%)

Develop, plan, and manage strategies and production for principal communication and marketing channels.

Create and maintain email marketing content calendars; coordinate with internal stakeholders for integrated promotion of products and services.

Oversee the organization’s primary member print publication, including editorial contributions.

Manage content for community platforms, working with external writers to deliver timely and engaging articles.

Produce multi-media materials such as speeches, scripts, and presentations as needed.

Present creative strategies and operational plans to leadership for review.

Editing / Subject Matter Expertise (30%)

Review and edit content organization-wide for adherence to CP Style, brand standards, and tone.

Collaborate with subject matter experts to translate technical topics for wider audiences.

Edit contributed content from partnering organizations to ensure quality and alignment.

Apply a customer-focused perspective to editorial processes, maintaining both contributor and brand integrity.

Strategic Creative Marketing Content (20%)

Identify and pursue innovative advertising opportunities and lead-generation channels.

Plan and execute targeted outbound campaigns to key influencer audiences, including HR, accounting, and related fields.

Track and report on advertising budgets and campaign performance, sharing insights and improvements.

Partner with product and marketing teams for cohesive promotions.

Support the execution of special projects and creative strategies in partnership with the PR team.

Lead copywriting and creative asset development with design teams.

Financial and Administrative (15%)

Support the achievement of significant annual revenue targets across memberships, development, designations, and events.

Assist with ongoing budget management and reporting.

Monitor and gain approvals for expenses, ensuring accurate tracking and reporting.

Deliver regular updates on campaign and project metrics using relevant KPIs.

Other

Key Duties:

Communicate directly with a broad member and stakeholder base.

Liaise and negotiate with consultants, writers, and vendors to deliver on-brand, on-time, and within-budget content solutions.

Lead and manage communications activations through cross-functional collaboration.

Work closely with both internal and external partners (including freelancers and agencies) on deliverables.


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