Demand Generation Manager,Business Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Position: Demand Generation Manager, Lyft Business

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Business is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.

We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.

Responsibilities:

Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell

Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns

Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute

Partner with Sales to translate insights into high impact, scalable B2B strategies

Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride

Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion

Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs

Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale

Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution

Experience:

5+ years of experience in demand generation, performance marketing, or similar area

2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes

Proven experience managing paid media budgets and optimizing return on investment

Experience with marketing automation platforms (e.g. Marketo, Hub Spot, Pardot) and CRM systems (e.g. Salesforce)

Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics

Track record of A/B testing and campaign optimization

Ability to partner cross-functionally with creative and data teams

Exceptional written communication skills and strong cross-functional collaboration abilities

Entrepreneurial mindset with bias toward action in fast-paced environments

Excel proficiency required, SQL a plus

Preferred Experience with SaaS products and marketing to businesses of all sizes Experience managing paid media and creative agencies Hands-on experience with ABM, lifecycle marketing, and industry events

Benefits:

Extended health and dental coverage options, along with life insurance and disability benefits

Mental health benefits

Family building benefits

Child care and pet benefits

Access to a Lyft funded Health Care Savings Account

RRSP plan with company match to help save for your future

In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service

Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.

Subsidized commuter benefits and Lyft ride credits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be…


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Demand Generation Manager, Business