Marketing Writer
About the Role
We're looking for a creative, detail-oriented Marketing Writer to join our team. In this role, you will be responsible for crafting clear, compelling, and audience-focused content that showcases value proposition and innovation for YuJa’s products, across education and enterprise markets. You will translate complex product features into accessible, engaging narratives and support a wide range of marketing initiatives, including website and social media content, product messaging, announcements, and sales collateral.
Responsibilities- Write clear, persuasive, and accessible marketing content for a suite of sophisticated ed-tech/enterprise products: video platforms, LMS accessibility tools, compliance and accessibility solutions, proctoring and assessment platforms, etc.
- Develop website copy, product landing pages, blog articles, whitepapers, case studies, customer success stories, and thought-leadership pieces, framing YuJa’s offerings as secure, compliant, and accessible solutions for regulated-sector clients.
- Craft communications for product launches, feature announcements, and updates, translating technical, compliance, and accessibility features into tangible benefits for institutions (e.g., accessibility compliance, student accessibility, institution-wide scalability, regulatory adherence).
- Collaborate with Product, Engineering, Compliance, and Client Success teams to deeply understand product features, regulatory/ accessibility implications, and use cases.
- Work with Sales and Marketing teams to produce sales/marketing collateral, pitch decks, one‑pagers, comparison sheets, implementation guides (for pre‑sales engagement), and other materials that support enterprise sales cycles.
- Maintain a consistent brand voice and tone across all content, reflecting YuJa’s values of compliance, accessibility, security, and innovation.
- Update and refresh existing marketing materials, ensuring accuracy as products evolve, especially given the frequent product updates and additions in YuJa’s portfolio.
- Preferred – Incorporate basic SEO, content structure best practices, and accessibility-friendly copy (in line with YuJa’s mission and compliance standards).
- 2 years (or more) experience writing marketing, content, or copy for enterprise-level or B2B technology products, ideally in ed‑tech, SaaS, compliance, or regulated-sector domains.
- Exceptional written English, with strong ability to explain technical concepts and compliance/accessibility features clearly and compellingly to non‑technical audiences.
- Strong storytelling skills: able to craft compelling narratives around how YuJa’s solutions help institutions meet regulatory and accessibility needs, streamline workflows, and enhance learning/user experiences.
- Comfort working in a fast‑paced, evolving product environment with frequent updates, capable of rapidly learning new product capabilities or regulatory changes, and updating content accordingly which aligns with ongoing product launches.
- Ability to collaborate with cross‑functional teams:
Product, Engineering, Compliance, Sales, Client Success; gather technical and compliance details and convert them into marketing messages. - Understanding of compliance, accessibility, and regulatory language.
- (Nice-to-have) Experience producing B2B / enterprise marketing collateral: whitepapers, case studies, webinars, press releases, sales decks.
- A degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field, or equivalent demonstrated experience.
We offer a competitive compensation package that includes a base salary range of CAD 55,000–60,000 per year and comprehensive benefits and engagement opportunities.
- Health, vision, and dental benefits, 100% employer‑paid.
- Additional benefits include RRSP, gym subsidies, and more.
- Work‑life balance including flexible work hours to create an ideal work‑life balance.
- Paid sick days and flex days.
- Fun activities and celebrations, including Canada Day Trip, Saint Patrick’s Day Party, Halloween Costume Contests, Holiday Dinner Party, and more.
- Office perks including company‑provided snacks, drinks and events.
- Employee recognition programs, such as gift cards and Employee of the Week rewards.
- Professional growth including continuous learning opportunities and reimbursements to support personal and professional development.
- Hands‑on experience working with senior‑level business leaders.
This is an office‑based role with standard hours from Monday to Friday.
YuJa is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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