Associate Content Program Manager

Canadian Tire Corporation is seeking an Associate Content Program Manager based in Toronto, ON. The Programs Manager is responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey.

Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role develops high-performing content with a 'create once, publish everywhere' philosophy.

• Translate marketing objectives into results-driven, creative and inspiring omni-channel content that focuses on storytelling for the customer
• Collaborate with cross functional groups and continuously find innovative ways to incorporate content across channels, ensuring a consistent customer journey
• Establish and manage project timelines and deliverables while providing stakeholders with project status updates
• Measure creative results through data, providing insight and presenting reports to executives for larger creative campaigns
• Execute strategies from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)
• Manage requests from internal clients, evaluate requirements, identify content opportunities, align on all channel requirements, develop internal omni-channel briefs, establish budgets, brief creative and production teams
• Chair and lead meetings to present creative to internal clients, advocate for creative work, build consensus around next steps, and communicate results post-meeting
• Collaborate closely with content Producers on project requirements and original video and photography

• University education in business/commerce, marketing, or a related field
• 5–10 years of experience in account management or creative project management in an agency or other creative teams
• Experience managing programs for both digital and traditional marketing with an understanding of paid media, best practices and creative execution
• Proven track record of success leading small and large creative programs across all media channels
• Expertise in Microsoft Office, PM Tools and Workflow systems
• Stand-out experience: 3+ years in managing productions, in-house shoots, handling and managing SKUs

Broadband Salary Range: $64,000 – $106,000 CAD Annual. Typical hiring range: $75,000 – $85,000 CAD per annum. Benefits include career growth opportunities, product discounts, Triangle Learning Academy, Canadian Tire Profit Sharing, retirement and savings programs, and mental health benefits of $5,000 per year for eligible employees and families.