Marketing Manager

Employment Status: Regular
Time Type: Full time

We are seeking a Marketing Manager to join our Standards Marketing team. The role plays a critical part in advancing the growth and impact of CSA Group’s Standards organization, ultimately leading to a safer world.

The key responsibility of this role is to develop and manage marketing programs aligned to an annual strategic marketing plan. The Marketing Manager will develop and execute integrated marketing and communications initiatives, with a focus on Public Policy
, Government Relations
, and Membership
. The role collaborates cross‑functionally with internal stakeholders and external parties to deliver plans and tactics for the portfolio.

• Lead the development and execution of annual strategic marketing and communications plans aligned with Standards strategic objectives, with a portfolio focus on Public Policy, Government Relations, and Membership.
• Lead integrated, omnichannel marketing campaigns from planning through execution.
• Collaborate closely with Public Policy, Government Relations, and Membership teams to understand their objectives and priorities, and lead creative development of aligned marketing and communications plans, campaigns, messaging, collateral, and value propositions.
• Develop compelling value propositions for key audiences, including government and advocacy stakeholders.
• Drive member recruitment, engagement and retention campaigns.
• Support the planning and execution of key recurring CSA Group marquee events, including the CSA Policy Pathways Conference and the CSA Group Annual Conference and Committee Week for members.
• Collaborate with the Government Relations team to support participation in relevant government events and meetings, coordinating collateral and working with the Standards Events Marketing Associate.
• Manage departmental budget and recommend spending activity based on strategic objectives, establish budget forecasts, and reconcile forecasted spend versus actual each month.
• Define KPIs and measurement plan based on strategic objectives.
• Analyze ROI, report on marketing and communications performance, and outline key areas of opportunity with a continuous improvement mindset.
• Identify gaps and make recommendations for marketing programs to meet required business objectives.
• Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards Development, Government Relations, Public Policy, Membership, and their respective market conditions and competitive landscapes.
• Collaborate with organizational counterparts to drive fully integrated campaigns and find ways to help integrate key areas into other Standards campaigns across the marketing and communications team.
• Manage multiple projects and priorities using strong project management practices.
• Work with internal teams and external vendors to deliver high‑quality outputs.
• Deliver excellent service to internal and external stakeholders.
• Champion CSA Group’s brand and drive creative excellence.

• College/university degree in marketing, business administration, and/or equivalent experience in a marketing role.
• Demonstrable interest in and understanding of Canadian public policy, government, and regulatory environments.
• 7+ years of B2B marketing experience.
• A seasoned professional with experience in strategic marketing and tactic implementation.
• Proven experience in marketing to government or public sector audiences is an asset.
• Experience in non‑profit or standards‑related organizations is an asset.

• Strong attention to detail.
• Excellent written and verbal communication skills.
• Ability to translate complex topics into clear, engaging messaging and marketing plans.
• Strong project management and organizational skills.
• Knowledge of Canadian public policy, government processes, and the regulatory environment, with interest in staying current on emerging issues.
• Proven ability to develop, execute, and analyze marketing campaigns.
• Ability to work effectively in ambiguous and evolving environments.
• Strong project management experience with the ability to manage multiple priorities.
• Up‑to‑date knowledge of marketing trends and best practices.
• Demonstrated ability to lead initiatives, implement change, and influence without formal authority.
• Bilingualism (English/French) is an asset.

• Regular office environment.
• In office at least 3 days a week.
• Occasional travel within North America (